Marketing Specialist B2B

hace 2 semanas

Colombia S-workz A tiempo completo

**Bilingual Digital Marketing Specialist B2B - English B2+**

Onsite Medellin - Monday to Friday

**Company brief**:
We are Sworkz, pioneering the future of talent management as a global Talent-as-a-Service provider. Specializing in borderless hiring and staffing solutions, we empower businesses to navigate the complexities of workforce expansion and optimization seamlessly. Our mission? Connecting you with opportunities worldwide. Rooted in a culture that champions growth, agility, and a people-centered approach, we're committed to fostering an environment where everyone can strive.

**Key Responsibilities**:

- Analytics and Reporting: Analyze marketing data and metrics to measure campaign effectiveness, generate insights, and report on key performance indicators (KPIs).
- Collaboration: Work closely with the sales and product teams to align marketing efforts with business objectives and ensure a cohesive approach to market growth.
- Market Research: Conduct market research to identify trends, opportunities, and competitive insights that inform marketing strategies.
- Lead Generation: Develop and implement strategies to generate high-quality leads through various digital marketing channels.
- Inbound Marketing: Create and manage inbound marketing campaigns, including content creation, SEO, and social media engagement, to attract and convert prospects.
- Lead Magnets: Design and deploy effective lead magnets such as eBooks, whitepapers, webinars, and other resources to capture leads.
- Growth Marketing: Utilize growth marketing tactics to drive customer acquisition and retention, focusing on scalable and repeatable strategies.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, Communication or a related field.
- Proven experience 3-5 years as a **Marketing Analyst** or similar role in B2B marketing.
- Strong understanding of inbound marketing tactics and lead-generation strategies in **B2B Industry.**:

- Experience with **lead magnets and growth marketing techniques.**:

- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills.
- Proficiency in **marketing tools** **and platforms **(e.g., Google Analytics, Google Adwords, SEMRush, HubSpot, Marketo, etc.).
- English level B2+ or above

**What we offer**:

- Indefinite contract
- Inclusive environment
- Daily breakfast
- Food and transportation Bonuses
- Health Insurance Coverage (Plan Complementario Sura or EMI)
- Gym Membership & active rest
- Professional and Personal Growth Opportunities

Tipo de puesto: Tiempo completo, Indefinido

Sueldo: $450.000.000 - $500.000.000 al mes

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