Strategic Audience Growth Manager

hace 1 mes

Colombia EnsembleIQ A tiempo completo

About Us: EnsembleIQ is a premier resource of actionable insights and connections that empower businesses and professionals to make informed decisions. Our team is responsible for delivering the most trusted business intelligence, creative marketing solutions, and impactful event experiences to our vibrant business-building communities.

The Audience Development and Engagement Manager plays a crucial role in our team, primarily responsible for audience data reporting, analysis, and quality assurance. This role helps create audience development and audience marketing strategies, activates those strategies to acquire, engage, and retain targeted audience members, and reports to the head of Audience Development to achieve these goals.

Key Responsibilities:

  • Create and activate audience acquisition, engagement, and retention plans
  • Draft, evaluate, and manage messaging strategy to develop audience communications that connect with customers and convey product benefits and value proposition
  • Manage magazine strategy and execution to deliver print and digital circulation goals
  • Manage brand Audience Development budget and forecasting
  • Conduct thorough research and become a database expert to develop customized and targeted audience lists for all products ranging in scale and topic to support events, sales, and research initiatives
  • Research and mine second- and third-party data sources such as ZoomInfo and other such platforms, external event, and association lists, and partnerships
  • Plan and execute campaigns designed to achieve audience goals by leveraging owned platforms, social media, email, partnerships, and paid media platforms
  • Oversee all campaign activity to ensure timely delivery and measurable results
  • Ensure that creative, message, language, and voice are consistent across all platforms
  • Work with the Data Analytics Automation Manager to identify reporting needs and activate automated conversion strategies
  • Coordinate with internal and external stakeholders to track deliverables and timelines and to provide consistent monthly progress reports on digital and print efforts against brand goals; proactively flag issues and identify solutions
  • Perform competitive analysis, deliver strategic recommendations across product lines
  • Collaborate with Audience Development Specialist(s) to create and activate comprehensive, targeted audience marketing plans across channels, reaching key audience segments to achieve business goals
  • Work with Experience and SEO Manager and Brand teams to create and secure templates and collateral materials for audience acquisition and retention campaigns (web, social, email, retargeting, etc.)
  • Lead strategies that support prospect-list growth and database goals
  • Manage the brand's monthly audience data reporting, analysis, and strategy
  • Implement data-driven insights to improve engagement and conversion rates

Minimum Requirements:

  • Bachelor's degree in Marketing, Business Development, Analytics, a related field, or equivalent experience
  • At least 5+ years' experience in audience acquisition, development, or data growth roles with print and digital media experience
  • Media audience experience preferred
  • Healthcare and pharmaceutical industry knowledge preferred
  • Understanding of Canada postal regulations for print magazine fulfillment
  • Familiarity with Canadian Anti-Spam Legislation (CASL) and compliance standards for email marketing and communications
  • Experience with segmenting data in marketing automation tools
  • Significant knowledge of email marketing system ESP - Marketo a plus
  • Ability to translate data into actionable next steps/report outs/year over year changes
  • Familiar working on multichannel audience campaign planning
  • Demonstrated ambition and enthusiasm when taking on challenges
  • Logically analyzes data, systematically weighs options to determine the best solution

What We Offer:

At EnsembleIQ, we offer a competitive compensation package that values your contributions. This includes health insurance, dental coverage, vision benefits, life insurance, generous paid time off, EAP, group RRSP, RESP, STD and LTD, and flexible work arrangements. You will also have opportunities for professional development and will be a part of a collaborative and supportive working environment where you will play a vital role in our mission to empower businesses and professionals by providing actionable insights and connections.

Check out what it's like to work at EnsembleIQ.

EnsembleIQ is an equal-opportunity employer committed to diversity and inclusion. We provide accommodations at all stages through recruitment and employment in accordance with Human Rights and accommodation legislation upon request.

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