Business Analytics and Measurement Strategist
hace 3 semanas
Role Overview
We are seeking a highly skilled Business Analytics and Measurement Strategist to join our team at EssenceMediacom. As a key member of our team, you will be responsible for delivering campaigns analysis to understand the efficiency and effectiveness of media performance. Your expertise will be crucial in suggesting optimizations and capturing learnings to drive improvements moving forward.
Key Responsibilities
- Extract and organize data from various sources to provide business-improving insights and optimize business outcomes.
- Develop thoughtful presentations and reports to deliver the right performance narrative to clients.
- Partner with internal teams to learn the most efficient and effective way to extract value from data and develop a storytelling approach grounded in client business reality and brand objectives.
- Provide optimization recommendations to clients to support the most efficient and effective channels, partners, and tactics.
- Identify gaps and requirements for campaign and tactic measurement.
Requirements
- Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field with 3-5 years of work experience in measurement and analytics strategy applicable to marketing and/or media.
- Experience with international media and/or global markets is desired.
- Entertainment category experience is preferred.
- Experience working with measurement partners for brand lift, conversion lift, MMM, and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar, and others).
- Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics (clean rooms a plus).
- Knowledge of digital media, marketing/advertising industries is highly preferred - agency experience is a plus.
- Comprehensive understanding of media metrics (e.g., impression, CTR, CPM, GRP, CPV, etc.), measurement analytics, quantitative business measures (LTV, ROI, effectiveness, etc.), statistics (correlations, sample sizing, t-value, etc.).
- Desired familiarity and/or interest in statistical/data mining concepts and methods (e.g., OLS, Logit, time series, etc.).
- Ability and comfort with presenting work by phone or within small groups.
- Strong speaking and written professional communication skills.
- Strong analytical, critical thinking, and problem-solving skills.
- Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with macros, advanced formulas, pivot tables).
- The ability to thrive in a fast-paced and deadline-driven environment, strategic thinker & doer, curious and excited to learn, high sense of accountability and ownership, and collaborative with a partnership mindset.
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