Business Analytics and Measurement Strategist

hace 3 semanas


Medellín, Antioquia, Colombia EssenceMediacom A tiempo completo

Role Overview

We are seeking a highly skilled Business Analytics and Measurement Strategist to join our team at EssenceMediacom. As a key member of our team, you will be responsible for delivering campaigns analysis to understand the efficiency and effectiveness of media performance. Your expertise will be crucial in suggesting optimizations and capturing learnings to drive improvements moving forward.

Key Responsibilities

  • Extract and organize data from various sources to provide business-improving insights and optimize business outcomes.
  • Develop thoughtful presentations and reports to deliver the right performance narrative to clients.
  • Partner with internal teams to learn the most efficient and effective way to extract value from data and develop a storytelling approach grounded in client business reality and brand objectives.
  • Provide optimization recommendations to clients to support the most efficient and effective channels, partners, and tactics.
  • Identify gaps and requirements for campaign and tactic measurement.

Requirements

  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field with 3-5 years of work experience in measurement and analytics strategy applicable to marketing and/or media.
  • Experience with international media and/or global markets is desired.
  • Entertainment category experience is preferred.
  • Experience working with measurement partners for brand lift, conversion lift, MMM, and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar, and others).
  • Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics (clean rooms a plus).
  • Knowledge of digital media, marketing/advertising industries is highly preferred - agency experience is a plus.
  • Comprehensive understanding of media metrics (e.g., impression, CTR, CPM, GRP, CPV, etc.), measurement analytics, quantitative business measures (LTV, ROI, effectiveness, etc.), statistics (correlations, sample sizing, t-value, etc.).
  • Desired familiarity and/or interest in statistical/data mining concepts and methods (e.g., OLS, Logit, time series, etc.).
  • Ability and comfort with presenting work by phone or within small groups.
  • Strong speaking and written professional communication skills.
  • Strong analytical, critical thinking, and problem-solving skills.
  • Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with macros, advanced formulas, pivot tables).
  • The ability to thrive in a fast-paced and deadline-driven environment, strategic thinker & doer, curious and excited to learn, high sense of accountability and ownership, and collaborative with a partnership mindset.


  • Medellín, Antioquia, Colombia EssenceMediacom A tiempo completo

    Role OverviewWe are seeking a seasoned Business Analytics and Performance Strategist to join our team at EssenceMediacom. As a key member of our analytics team, you will be responsible for delivering high-impact campaigns analysis to drive business growth and efficiency. Your expertise in measurement and analytics strategy will enable you to consult on and...


  • Medellín, Antioquia, Colombia Essencemediacom A tiempo completo

    Essencemediacom - Data-Driven Business StrategistAbout the Role:We are seeking a highly skilled Data-Driven Business Strategist to join our team at Essencemediacom. As a key member of our analytics team, you will be responsible for delivering campaigns analysis to understand efficiency and effectiveness of media performance. You will consult on, and in some...


  • Medellín, Antioquia, Colombia Kualty A tiempo completo

    Job DescriptionWe are seeking a skilled Data Analytics Strategist to join our team at Kualty. As a key member of our Supply Chain space, you will play a crucial role in developing and modernizing Business Intelligence architecture.


  • Medellín, Antioquia, Colombia CI&T A tiempo completo

    Job DescriptionCI&T is seeking a skilled Digital Analytics Strategist to join our team. As a digital native, we bring a 29-year track record of accelerating business impact through complete and scalable digital solutions.Key Responsibilities:Develop and maintain dashboards, reports, and analyses that provide actionable insights into customer behavior,...


  • Medellín, Antioquia, Colombia CI&T A tiempo completo

    Job Title: Digital Analytics StrategistAbout the Role:We are seeking a highly skilled Digital Analytics Strategist to join our team at CI&T. As a key member of our digital solutions team, you will be responsible for analyzing data related to our digital product efforts to drive informed decisions and actionable insights.Key Responsibilities:* Develop and...

  • Data Insights Strategist

    hace 1 semana


    Medellín, Antioquia, Colombia EssenceMediacom A tiempo completo

    Job SummaryWe are seeking a highly skilled Data Insights Strategist to join our team at EssenceMediacom.About the RoleThe ideal candidate will have 3-5 years of experience in measurement and analytics strategy applicable to marketing and/or media, with a strong background in data analysis and interpretation.


  • Medellín, Antioquia, Colombia CI&T A tiempo completo

    Job Summary: We are seeking a skilled Digital Analytics Strategist to join our team at CI&T. As a key member of our organization, you will be responsible for analyzing data related to our digital product efforts to drive informed decisions and actionable insights.


  • Medellín, Antioquia, Colombia elev8 A tiempo completo

    Marketing Analytics Specialist Job DescriptionWe are seeking an experienced Marketing Analytics Specialist to join our team at elev8. As a key member of our team, you will be responsible for defining and implementing measurement strategies that align with clients' campaign goals and KPIs.Key Responsibilities:Develop and implement data-driven measurement...


  • Medellín, Antioquia, Colombia EssenceMediacom A tiempo completo

    About the RoleWe are seeking a highly skilled Business Intelligence and Performance Optimization Lead to join our team at EssenceMediacom. As a key member of our organization, you will be responsible for delivering high-quality campaigns analysis to understand efficiency and effectiveness of media performance.Key ResponsibilitiesExtract and organize data...


  • Medellín, Antioquia, Colombia CI&T A tiempo completo

    We are seeking a skilled Digital Analytics Strategist to join our team at CI&T. As a digital native, we bring a 29-year track record of accelerating business impact through complete and scalable digital solutions. With a global presence of 6,000+ professionals in strategy, research, data science, design, and engineering, we unlock top-line growth, improve...


  • Medellín, Antioquia, Colombia Agileengine A tiempo completo

    Business Growth Strategist**About AgileEngine**AgileEngine is one of the Inc. 5000 fastest-growing companies in the US and a top-3 ranked dev shop according to Clutch. We create award-winning custom software solutions that help companies across 15+ industries change the lives of millions. With a strong focus on innovation, we're always looking for talented...


  • Medellín, Antioquia, Colombia elev8 A tiempo completo

    Unlock the Power of Data-Driven Marketingelev8.io is revolutionizing the behavioral health industry with innovative solutions that drive results. As a Marketing Analytics Specialist, you will play a critical role in defining and implementing measurement strategies that align with client objectives and KPIs.Key Responsibilities:Develop and implement...


  • Medellín, Antioquia, Colombia Ci&T A tiempo completo

    Data Analytics Strategist, ColombiaWe are tech transformation specialists, combining the disruptive power of Artificial Intelligence with human expertise to support large companies in navigating changes in technology and business. Our 30 years of experience, 6,000 workers, offices in 10 countries, and talents across 5 continents enable us to operate in the...


  • Medellín, Antioquia, Colombia Agileengine, Llc. A tiempo completo

    We are seeking an experienced Senior Business Process Strategist in Medellin, Colombia to join Agileengine's team. With a proven track record of operational management and project execution, this role will be responsible for driving process optimization and streamlining internal projects.Job Description:As a Senior Business Process Strategist, you will:Pick...


  • Medellín, Antioquia, Colombia Hp A tiempo completo

    The ideal candidate for the Senior Support Solutions Strategist role at HP will have a strong background in service business management, delivery, solution architecting, business planning, or a related field.The Senior Support Solutions Strategist will be responsible for developing support strategies for product families and facilitating the implementation...


  • Medellín, Antioquia, Colombia Kga Wellness And Beauty Center A tiempo completo

    **About Us**Kga Wellness and Beauty Center is a professional wellness center dedicated to delivering high-quality services in beauty, relaxation, and pain management. Our goal is to enhance the well-being of our clients through expert care and personalized treatments.**Job Overview**We are seeking a highly experienced Digital Marketing Strategist to join our...


  • Medellín, Antioquia, Colombia Latamcent A tiempo completo

    We are seeking a skilled Renewal Expert and Procurement Strategist to join our team. In this role, you will play a critical part in helping our clients buy and renew software for their fast-growing businesses.About the RoleAs a Renewal Expert and Procurement Strategist, you will be responsible for working directly with customer stakeholders to understand...


  • Medellín, Antioquia, Colombia KGA WELLNESS AND BEAUTY CENTER A tiempo completo

    Job OpportunityWe are seeking a highly experienced Digital Marketing Strategist to join our team at KGA Wellness and Beauty Center. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to drive growth and engagement.The ideal candidate will have extensive experience in...

  • Data Insights Strategist

    hace 3 semanas


    Medellín, Antioquia, Colombia Endava Limited A tiempo completo

    Data Insights Strategist===========================### Company OverviewAt Endava Limited, we believe in harnessing technology to drive meaningful change. For over two decades, we have been combining world-class engineering, industry expertise, and a people-centric mindset to create dynamic platforms and intelligent digital experiences that drive innovation...


  • Medellín, Antioquia, Colombia Ciandt A tiempo completo

    Company Overview: As a leading technology company, CI&T is committed to delivering innovative solutions that drive business growth. Our team is dedicated to working with clients across various industries, helping them navigate the ever-changing digital landscape.Salary: $120,000 - $180,000 per annum, depending on experience.Job Description:We are seeking an...