Business Intelligence and Performance Optimization Lead

hace 3 días


Medellín, Antioquia, Colombia EssenceMediacom A tiempo completo
About the Role

We are seeking a highly skilled Business Intelligence and Performance Optimization Lead to join our team at EssenceMediacom. As a key member of our organization, you will be responsible for delivering high-quality campaigns analysis to understand efficiency and effectiveness of media performance.

Key Responsibilities
  • Extract and organize data from multiple sources to feed business-improving insights (media campaign performance, social listening, competitive analysis) and optimize business outcomes.
  • Build thoughtful presentations/reports to deliver the right performance narrative to clients.
  • Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a storytelling approach grounded in client business reality and brand objectives.
  • Provide optimization recommendations to clients to support the most efficient and effective channels, partners, and tactics.
  • Identify gaps/requirements for campaign and tactic measurement.
Requirements
  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 3-5 years of work experience in measurement and analytics strategy applicable to marketing and/or media.
  • Experience working with measurement partners for brand lift, conversion lift, MMM, and MTA is desired.
  • Familiarity with Google Campaign Manager, Double Verify, DMPs, DSPs, and Google Analytics is highly preferred.
  • A strong understanding of media metrics, measurement analytics, quantitative business measures, and statistics is essential.
Estimated Salary: $95,000 - $115,000 per year

The successful candidate will have a strong analytical mind, excellent communication skills, and the ability to thrive in a fast-paced environment. If you are a strategic thinker and doer, curious and excited to learn, and possess a high sense of accountability and ownership, we encourage you to apply.



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