Marketing Analytics Strategist
hace 3 semanas
Marketing Analytics Specialist Job Description
We are seeking an experienced Marketing Analytics Specialist to join our team at elev8. As a key member of our team, you will be responsible for defining and implementing measurement strategies that align with clients' campaign goals and KPIs.
Key Responsibilities:
- Develop and implement data-driven measurement strategies to optimize digital marketing initiatives.
- Create comprehensive cross-channel marketing dashboards to provide actionable insights based on performance data.
- Integrate sales and marketing technologies, including CRM, with our Marketing Dashboards.
- Configure and troubleshoot tracking inaccuracies and conversion data errors within Google Ads, Microsoft Ads, and Salesforce.
- Ensure attribution accuracy across all channels and campaigns via ongoing data health checks.
- Report on key metrics, analyze and interpret trends, and provide actionable insights based on available analytics data.
- Communicate complex data insights effectively to stakeholders through visualizations, charts, and graphs.
- Collaborate with the web development team to ensure proper tracking codes are implemented on websites and landing pages.
Qualifications:
- Proven experience with Google Tag Manager and Google Analytics/GA4.
- Basic understanding of web development principles and ability to work closely with development teams.
- Experience with call tracking solutions such as CTM and CallRail.
- Strong analytical skills and attention to detail.
- Ability to interpret data and provide actionable insights.
- Excellent problem-solving skills and ability to work independently.
- Knowledge of SEO, PPC, and digital marketing strategies.
- Familiarity with additional analytics and attribution tools is a plus.
About elev8:
elev8 provides 360-degree solutions for the behavioral health industry by helping facilities generate qualified leads, optimize their CRM and techstack, and improve lead-to-admit conversion rates.
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