Data-Driven Business Strategist

hace 6 días


Medellín, Antioquia, Colombia Essencemediacom A tiempo completo
Essencemediacom - Data-Driven Business Strategist

About the Role:

We are seeking a highly skilled Data-Driven Business Strategist to join our team at Essencemediacom. As a key member of our analytics team, you will be responsible for delivering campaigns analysis to understand efficiency and effectiveness of media performance. You will consult on, and in some cases lead the development of a measurement framework, working with various measurement partners as necessary to tie performance back to KPIs.

Key Responsibilities:

  • Extract and organize data from multiple sources to feed business-improving insights (media campaign performance, social listening, competitive analysis) and optimize business outcomes.
  • Build thoughtful presentations/reports to deliver the right performance narrative to clients.
  • Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a storytelling approach grounded in client business reality and brand objectives.
  • Provide optimization recommendations to clients to support the most efficient and effective channels, partners, and tactics.

Requirements:

  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 3 – 5 years of work experience in measurement and analytics strategy applicable to marketing and/or media.
  • Experience with International Media and/or Global markets desired. Entertainment category experience preferred.
  • Experience working with measurement partners for brand lift, conversion lift, MMM and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar ... and others).
  • Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics (clean rooms a plus).

Salary Range:

$120,000 - $180,000 per year.

What We Offer:

  • A fast-paced and dynamic work environment.
  • The opportunity to work with a variety of measurement partners and technologies.
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off.

About Us:

Essencemediacom is a leading provider of data-driven solutions for the media and advertising industries. We are committed to helping our clients make data-informed decisions and drive business growth through innovative analytics and measurement strategies.


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