Marketing Analytics Strategist
hace 1 mes
Unlock the Power of Data-Driven Marketing
elev8.io is revolutionizing the behavioral health industry with innovative solutions that drive results. As a Marketing Analytics Specialist, you will play a critical role in defining and implementing measurement strategies that align with client objectives and KPIs.
Key Responsibilities:
- Develop and implement data-driven marketing strategies to optimize digital marketing initiatives using tools like Google Tag Manager, Call Tracking Metrics, CallRail, Google Analytics, and more.
- Create comprehensive cross-channel marketing dashboards to provide actionable insights based on performance data.
- Integrate sales and marketing technologies, including CRM, with our Marketing Dashboards.
- Configure and troubleshoot tracking inaccuracies and conversion data errors within Google Ads, Microsoft Ads, GA4, and Salesforce.
- Ensure attribution accuracy across all channels and campaigns via ongoing data health checks.
- Report on key metrics, analyze and interpret trends, and provide actionable insights based on available analytics data.
- Communicate complex data insights effectively to stakeholders through visualizations, charts, and graphs.
- Collaborate with the web development team to ensure proper tracking codes are implemented on websites and landing pages.
Qualifications:
- Proven experience with Google Tag Manager and Google Analytics/GA4.
- Basic understanding of web development principles and the ability to work closely with development teams for tracking code implementation.
- Experience with call tracking solutions such as CTM and CallRail.
- Strong analytical skills and attention to detail.
- Ability to interpret data and provide actionable insights.
- Excellent problem-solving skills and the ability to work independently.
- Knowledge of SEO, PPC, and digital marketing strategies.
- Familiarity with additional analytics and attribution tools is a plus.
- Strong written communication and the ability to clearly explain technical details to non-technical team members.
- Familiarity with additional analytics, attribution tools, and CRM platforms (e.g., Salesforce and Zoho) is a plus.
About elev8:
elev8.io provides 360-degree solutions for the behavioral health industry by helping facilities:
- Generate qualified leads on all channels via elev8media.
- Optimize their CRM and overall techstack via elev8tech.
- Improve their lead-to-admit conversion rates driving census via elev8sales.
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