Loyalty and Retention Strategist

hace 3 días

Bogotá, Bogotá D.E., Colombia Activate Talent A tiempo completo

Unlock the Power of Customer Loyalty

We are seeking a visionary Senior Manager of Retention and Loyalty to join our team at Activate Talent. This exciting role offers a unique opportunity to drive business growth through customer engagement and loyalty.

About the Job:

The Senior Manager of Retention & Loyalty will play a pivotal role in designing, implementing, and managing our subscription program to enhance customer retention and drive loyalty. This position demands a deep understanding of loyalty and retention strategies, particularly within a Direct-to-Consumer (DTC) subscription model.

Key Responsibilities:

  • Loyalty Program Development:** Develop and execute comprehensive retention and loyalty strategies to enhance customer retention and drive loyalty.
  • Subscription Program Management:** Oversee all aspects of the subscription program, including A/B testing of subscription offers to optimize core KPIs such as churn rate, lifetime value, and customer acquisition costs.
  • Cross-functional Collaboration:** Work closely with the email, SMS, and Customer Experience (CX) teams to devise and implement strategies for converting one-time purchasers into long-term subscribers.
  • Industry Expertise:** Stay informed about industry trends, best practices, and emerging technologies to ensure that our retention and loyalty initiatives are cutting-edge and effective.
  • Data-Driven Decision-Making:** Utilize data analytics to inform decision-making processes, track performance metrics, and refine strategies based on insights and outcomes.
  • Membership Program Development:** Build and enhance membership programs, ensuring they meet customer needs and drive sustained engagement and loyalty.

Requirements:

  • Excellent English Communication Skills
  • Experience: Proven track record of building, implementing, and managing successful subscription programs within a Direct-to-Consumer (DTC) brand environment.
  • Expertise: Extensive background in loyalty and retention strategies, with a strong understanding of best practices and current trends in the industry.
  • Skills: Strong analytical skills with the ability to leverage data for strategic decision-making, proficiency in managing A/B tests, and interpreting results to drive key performance indicators.
  • Collaboration: Demonstrated ability to work effectively with cross-functional teams, including email, SMS, and CX, to achieve common goals.
  • Program Development: Experience building and managing membership programs with a strong focus on enhancing customer engagement and retention.

Salary Estimate: $120,000 - $150,000 per year, depending on experience.

We offer a dynamic work environment, opportunities for professional growth, and a competitive salary package. If you are passionate about creating unforgettable customer experiences and driving loyalty, we encourage you to apply for this exciting opportunity.

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