Email Marketing Strategist

hace 1 semana


Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo

Job Title: Email Marketing Strategist


Location: Remote


Salary Range: up to 1200 USD


Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST)


Position Overview:


We are seeking a skilled Email Marketing Strategist to develop and implement email marketing campaigns that enhance engagement, boost customer retention, and drive revenue growth. The ideal candidate will have a strong understanding of email marketing platforms, audience segmentation, and analytical insights to support impactful campaigns.


Key Responsibilities:


  • Develop and execute email marketing strategies aligned with business goals, focusing on engagement, conversions, and customer retention.
  • Manage list segmentation and audience targeting, maintaining organized and hygienic email lists.
  • Collaborate with content and design teams to develop compelling email content, including subject lines, copy, visuals, and CTAs.
  • Implement testing strategies for subject lines, copy, and design to optimize engagement.
  • Track key metrics (open rates, CTR, conversion rates) and provide actionable insights to guide future campaigns.

Qualifications:


  • Over 5 years of experience in email marketing or a related field.
  • Proven experience in email marketing, with proficiency in platforms like Mailchimp, HubSpot, Klaviyo, or Marketo.
  • Strong knowledge of segmentation, automation, and A/B testing.
  • Excellent communication, writing, and editing skills.
  • Analytical mindset with experience using tools such as Google Analytics and email performance dashboards.

Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and intro video in English format.



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