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Digital Experience Strategist

hace 1 mes

Bogotá, Bogotá D.E., Colombia The Global Talent Co. A tiempo completo
About The Global Talent Co.
The Global Talent Co. is a pioneering firm bridging the gap between leading global tech companies and talented professionals worldwide. Our mission is to provide equal access to opportunities for individuals, regardless of their geographical location.

Job Title: Digital Experience Strategist
We are seeking a skilled E-Commerce UX Specialist with 3+ years of experience in website management, user experience strategy, or digital marketing. If you have a strong understanding of user experience best practices and customer journey mapping, we encourage you to apply.

Key Responsibilities:
  • Strategic Planning: Collaborate with cross-functional teams to develop a top-tier customer experience strategy for our client's upcoming website launch, scheduled for FY25. Provide recommendations to boost conversion rates, customer satisfaction, and loyalty.
  • Website Management: Oversee the customer experience post-launch, ensuring website performance aligns with brand standards and contributes to overall brand equity. Monitor and analyze performance metrics to identify opportunities for improvement.
  • Branding Alignment: Ensure that the website consistently reflects branding guidelines, enhancing the brand's online presence and equity through a cohesive and engaging experience.
  • Content Strategy Development: Develop and manage the website's content strategy, ensuring the placement of high-quality, relevant content. Collaborate with content creators to align content with business goals and customer engagement strategies.
  • Customer Journey Optimization: Map and optimize the end-to-end customer journey, focusing on improving engagement and conversion rates by implementing best practices and innovative solutions.
  • Loyalty Program Development: Assist in the creation and implementation of a new customer loyalty program aimed at increasing customer retention and lifetime value.
  • Project Management: Support the project management of the new website build, coordinating with external development teams to ensure timely and successful project completion.

Qualifications:
  • Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.
  • Strong analytical skills for tracking performance metrics and making data-driven improvements.
  • Excellent communication skills and ability to work collaboratively across teams.

Benefits:
  • A competitive salary of $85,000 - $110,000 per annum.
  • Professional development opportunities and a supportive team culture.
  • Access to a community of like-minded professionals.