Retention and Loyalty Strategist

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Activate Talent A tiempo completo
Senior Manager of Retention and Loyalty

We are seeking an experienced Senior Manager of Retention and Loyalty to join our team at Activate Talent. This role will be responsible for designing, implementing, and managing our subscription program to enhance customer retention and drive loyalty.

About the Company:

Our company is a leading innovator in the skincare industry, combining advanced technology with high-quality skincare solutions. We specialize in state-of-the-art devices and meticulously formulated products, dedicated to helping individuals achieve healthy, radiant skin.

Position Overview:

The Senior Manager of Retention & Loyalty will play a pivotal role in driving customer loyalty and retention through data-driven strategies and initiatives. The ideal candidate will have a deep understanding of loyalty and retention strategies, particularly within a Direct-to-Consumer (DTC) subscription model.

Key Responsibilities:

  • Strategy Development: Develop and execute comprehensive retention and loyalty strategies, including building and managing a robust subscription program that aligns with the company's overall goals.
  • Subscription Program Management: Oversee all aspects of the subscription program, including A/B testing of subscription offers to optimize core KPIs such as churn rate, lifetime value, and customer acquisition costs.
  • Cross-functional Collaboration: Work closely with the email, SMS, and Customer Experience (CX) teams to devise and implement strategies for converting one-time purchasers into long-term subscribers.
  • Industry Expertise: Stay informed about industry trends, best practices, and emerging technologies to ensure that the company's retention and loyalty initiatives are cutting-edge and effective.
  • Data-Driven Decision-Making: Utilize data analytics to inform decision-making processes, track performance metrics, and refine strategies based on insights and outcomes.

Requirements:

  • Excellent Communication Skills: Strong English communication skills are essential for this role.
  • Experience: Proven track record of building, implementing, and managing successful subscription programs within a DTC brand environment.
  • Expertise: Extensive background in loyalty and retention strategies, with a strong understanding of best practices and current trends in the industry.
  • Skills: Strong analytical skills with the ability to leverage data for strategic decision-making, proficiency in managing A/B tests, and interpreting results to drive key performance indicators.

Estimated Salary: $120,000 - $180,000 per year, depending on experience.

Benefits: Comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and generous PTO.

Location: Remote work option available for LATAM candidates.

About the Job:

This role offers a unique opportunity to join a dynamic team and contribute to shaping the future of the skincare industry. If you are passionate about creating unforgettable customer experiences and driving loyalty, we encourage you to apply.

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