Customer Engagement Strategist

hace 3 días


Bogotá, Bogotá D.E., Colombia Doctoralia Mexico A tiempo completo
About Doctoralia Mexico

We are a leading healthcare platform dedicated to enhancing customer experience and loyalty through innovative marketing strategies.

Job Title: Customer Engagement StrategistEstimated Salary: $60,000 - $80,000 per yearJob Description

The primary mission of this role is to drive customer engagement and satisfaction through the development and execution of customer-centric marketing campaigns. This includes crafting and executing marketing initiatives that resonate with our diverse user base.

  • Main Responsibilities:
  • Develop and execute customer-centric marketing campaigns to enhance engagement and satisfaction.
  • Collaborate with cross-functional teams to align marketing efforts with customer-related goals.
  • Create compelling content and collateral tailored to different customer segments.
  • Design and implement customer loyalty programs to drive retention and advocacy.
  • Monitor customer feedback and collaborate with the team to address concerns effectively.
  • Analyze customer data to identify trends, preferences, and opportunities for improvement.
  • Support the creation of educational content to empower customers in utilizing Doctoralia's features.
  • Work closely with Customer Support to ensure cohesive communication and issue resolution.
Required Skills and Qualifications
  • Bachelor's degree in Marketing, Business, or related field.
  • 2+ years of experience in customer-focused marketing roles.
  • Proven success in developing and implementing customer loyalty programs.
  • Experience in analyzing customer data and deriving actionable insights.
  • Proficient in marketing tools and platforms.
  • Knowledge of Data Analysis, Customer-Centric Marketing, CRM Management.
Benefits
  • Indefinite-term employment contract.
  • Hybrid work mode with offices in Bogotá.
  • Compensatory birthday day off.
  • Food vouchers via People Pass.
  • Prepaid medical insurance.
  • Stock option plan.
  • Continuous learning platform access.


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