Customer Engagement Strategist
hace 3 días
We are a leading healthcare platform dedicated to enhancing customer experience and loyalty through innovative marketing strategies.
Job Title: Customer Engagement StrategistEstimated Salary: $60,000 - $80,000 per yearJob DescriptionThe primary mission of this role is to drive customer engagement and satisfaction through the development and execution of customer-centric marketing campaigns. This includes crafting and executing marketing initiatives that resonate with our diverse user base.
- Main Responsibilities:
- Develop and execute customer-centric marketing campaigns to enhance engagement and satisfaction.
- Collaborate with cross-functional teams to align marketing efforts with customer-related goals.
- Create compelling content and collateral tailored to different customer segments.
- Design and implement customer loyalty programs to drive retention and advocacy.
- Monitor customer feedback and collaborate with the team to address concerns effectively.
- Analyze customer data to identify trends, preferences, and opportunities for improvement.
- Support the creation of educational content to empower customers in utilizing Doctoralia's features.
- Work closely with Customer Support to ensure cohesive communication and issue resolution.
- Bachelor's degree in Marketing, Business, or related field.
- 2+ years of experience in customer-focused marketing roles.
- Proven success in developing and implementing customer loyalty programs.
- Experience in analyzing customer data and deriving actionable insights.
- Proficient in marketing tools and platforms.
- Knowledge of Data Analysis, Customer-Centric Marketing, CRM Management.
- Indefinite-term employment contract.
- Hybrid work mode with offices in Bogotá.
- Compensatory birthday day off.
- Food vouchers via People Pass.
- Prepaid medical insurance.
- Stock option plan.
- Continuous learning platform access.
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