Digital Marketing Strategist

hace 2 semanas

Colombia Hook + Ladder Digital A tiempo completo

Hook & Ladder is a purpose-driven digital marketing agency that co-creates a path to success with each client individually. Our mission is to build greatness together, not just as another run-of-the-mill marketing vendor, but as a true partner dedicated to empowering our clients with unparalleled digital marketing prowess within the first 12 months.

We achieve this by blending our expertise in industry trends and consumer behavior to provide strategies and solutions that proactively solve problems and seize opportunities. We take immense pride in fostering an environment that nurtures growth and unleashes the boundless creativity of our team.

The Role

Our multi-service marketing agency is seeking an entrepreneurial-minded and experienced Paid Media Specialist to join our growing Advertising Department. This role requires expertise in managing, optimizing, and scaling paid media campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads.

As a key advertising team member, you will collaborate closely with graphic designers, web developers, SEO specialists, and a Client Success Manager to support a diverse portfolio of clients spanning multiple industries in North America.

The Paid Media Specialist has the following roles and accountabilities:

  • Develop, set up, and manage comprehensive campaigns and strategies using digital advertising strategies on Facebook, Instagram, Google, LinkedIn, TikTok, and more
  • Define campaign structure and meticulously create target audiences to enhance targeting precision
  • Ensure the cost-effectiveness of advertisements, closely monitoring the cost and return on investment (ROI) of campaigns
  • Conduct continuous analysis and optimizations of campaigns, plans, and budgets to achieve client goals
  • Create and adjust schedules to maximize campaign effectiveness, ensuring strategic alignment
  • Create engaging reports and dashboards that compile and communicate the value of our marketing initiatives to our clients
  • Support the creation of high-performing digital assets (ads, landing pages, websites, etc.) that drive conversions and audience interaction
  • Effectively coordinate various departments to execute the created strategy, overseeing tasks such as ad creative design, ad landing page creation, and more

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