Director of Customer Retention and Growth

hace 2 semanas


Bogotá, Bogotá D.E., Colombia Activate Talent A tiempo completo
About the Role

Activate Talent is seeking a highly skilled Director of Customer Retention and Growth to play a pivotal role in designing, implementing, and managing our subscription program. This position demands a deep understanding of loyalty and retention strategies, particularly within a Direct-to-Consumer (DTC) subscription model.

Key Responsibilities:
  • Develop and execute comprehensive retention and loyalty strategies, including building, implementing, and managing a robust subscription program that aligns with the company's overall goals.
  • Oversight of all aspects of the subscription program, including A/B testing of subscription offers to optimize core KPIs such as churn rate, lifetime value, and customer acquisition costs.
  • Cross-functional collaboration with the email, SMS, and Customer Experience (CX) teams to devise and implement strategies for converting one-time purchasers into long-term subscribers.
  • Stay informed about industry trends, best practices, and emerging technologies to ensure that the company's retention and loyalty initiatives are cutting-edge and effective.
  • Utilize data analytics to inform decision-making processes, track performance metrics, and refine strategies based on insights and outcomes.

We offer a competitive salary of $120,000 - $180,000 per year, depending on experience.



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