Digital Marketing Strategist
hace 1 mes
Pursue a dynamic career as a Digital Marketing Strategist with Hook + Ladder Digital.
We are seeking an entrepreneurial-minded and experienced Paid Media Specialist to join our growing Advertising Department. This role requires expertise in managing, optimizing, and scaling paid media campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads.
Key Responsibilities:
- Develop, set up, and manage comprehensive campaigns and strategies using digital advertising strategies on multiple platforms.
- Define campaign structure and meticulously create target audiences to enhance targeting precision.
- Evaluate the cost-effectiveness of advertisements, closely monitoring the cost and return on investment (ROI) of campaigns.
- Analyze and optimize campaigns, plans, and budgets to achieve client goals.
- Create and adjust schedules to maximize campaign effectiveness, ensuring strategic alignment.
- Compile and communicate the value of our marketing initiatives to clients through engaging reports and dashboards.
- Support the creation of high-performing digital assets that drive conversions and audience interaction.
- Coordinate various departments to execute the created strategy, overseeing tasks such as ad creative design and landing page creation.
- Manage advertising budgets efficiently, ensuring optimal allocation and optimization of funds.
Requirements:
- Between 2-3 years of experience working in the digital advertising realm.
- An expert-level knowledge of innovative digital advertising tactics and strategies.
- A passion for creating evidence-based strategies: Using data, logic, and experience to make improvements, drive results, and scale successful campaigns.
- Proficient in pixel integration on major advertising platforms, conversion tags through Google Tag Manager, and Google Analytics 4.
- Exceptional organizational and communication skills.
Bonus Points:
- Expert level with G4A and tagging.
- Familiarity with diverse advertising platforms, including Reddit, Twitter, and TikTok.
- Knowledge and experience with Looker Studio (Previously Data Studio).
- Experience from starting a business or freelancing in the past as a digital marketer.
- Experience with Monday.com or other cloud-based project management technologies.
- Familiarity with Agile methodologies.
About Us:
We offer a flexible work environment with remote options, allowing you to focus on results rather than time. Our company values autonomy and innovation, providing opportunities for growth and development. We also prioritize your financial well-being, offering a competitive salary package.
The estimated salary for this position is $60,000-$80,000 per year, depending on location and experience. If you are a motivated and detail-oriented individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
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