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VP of Demand Generation

hace 2 meses

Bogotá, Bogotá D.E., Colombia LatamCent A tiempo completo
About the Role

LatamCent is seeking a highly experienced and results-driven VP of Demand Generation to lead our demand generation strategy and drive high-quality leads into our sales funnel.

Key Responsibilities
  • Develop and Execute Demand Generation Strategies: Lead the development and execution of our demand generation strategies, leveraging data and analytics to drive measurable growth.
  • Oversee List Building Efforts: Oversee list building efforts to identify and target new potential customers across ecommerce and related industries.
  • Design and Execute Outbound Email Marketing Strategies: Design and execute outbound email marketing strategies, including cold outreach, drip campaigns, and personalized messaging.
  • Develop and Implement Lead Nurturing Campaigns: Develop and implement lead nurturing campaigns to move prospects through the buyers journey, increasing engagement and conversions.
  • Collaborate with Sales and Marketing Teams: Collaborate with sales and marketing teams to craft compelling copy and messaging that resonates with target audiences.
  • Strategize, Design, and Manage Search and Social Media Advertising Campaigns: Strategize, design, and manage search and social media advertising campaigns to drive awareness and lead acquisition.
  • Oversee the Creation and Optimization of Landing Pages: Oversee the creation and optimization of landing pages to maximize conversions from digital campaigns.
  • Collaborate with Sales and Product Teams: Collaborate with sales and product teams to ensure alignment of marketing efforts with business objectives.
  • Analyze Performance Metrics and Optimize Campaigns: Analyze performance metrics, optimize campaigns, and report on the ROI of demand generation activities.
Requirements
  • 4+ Years of Experience in Demand Generation: 4+ years of experience in demand generation, digital marketing, or growth marketing roles, preferably in SaaS or ecommerce.
  • Proven Track Record of Success: Proven track record of success in building and executing demand generation strategies that drive measurable growth.
  • Strong Expertise in Email Marketing and Lead Nurturing: Strong expertise in email marketing, lead nurturing, and list management.
  • Experience with ICP ABM Campaigns: Experience with ICP ABM campaigns with the ability to build targeted lists, acquire & enrich contact data, personalize outreach, and drive leads.
  • Experience with Digital Advertising Platforms: Experience with digital advertising platforms (e.g., Google Ads, LinkedIn, Meta Ads) and tools like HubSpot, Marketo, or similar.
  • Exceptional Copywriting and Messaging Skills: Exceptional copywriting and messaging skills, with the ability to communicate complex concepts clearly and persuasively.
  • Hands-on Experience with Landing Page Design and Conversion Rate Optimization: Hands-on experience with landing page design and conversion rate optimization.
  • Strong Analytical Skills: Strong analytical skills, with the ability to interpret data and make informed decisions.
  • Leadership Experience: Leadership experience, with the ability to inspire and guide a team toward achieving aggressive growth targets.
  • Excellent Project Management and Organizational Skills: Excellent project management and organizational skills.
  • C2 English Level: C2 English Level
What's in it for You
  • Competitive Salary and Bonus: $4000/$5000 monthly salary + annual bonus.
  • Full-time Remote Work Flexibility: Full-time remote work flexibility.
  • Generous PTO and Holiday Schedule: Generous PTO and holiday schedule.
  • Opportunity for Professional Growth: Opportunity for professional growth.