Channel Strategist

hace 1 semana

Bogotá, Bogotá D.E., Colombia Roche A tiempo completo
Job Title: Channel Specialist

At Roche, we are committed to delivering exceptional customer experiences that are as innovative and impactful as our medicines. We are seeking a talented Channel Specialist to join our LATAM Omnichannel team, who will play a key role in driving customer centricity and creating seamless customer experiences.

Key Responsibilities:
  • Localize the channel strategy and roadmap provided by the Channel Lead, taking into consideration the customer needs and preferences in Colombia.
  • Consult with the Channel Lead and Omnichannel CX Chapter Leads in the design of the channel strategy and roadmap for LATAM, providing the understanding of the Roche omnichannel ecosystem in Colombia, mapping the integration of those local channels and platforms, and advising on local requirements for selected channel mix, platforms and tools.
  • Create and execute local campaigns in the chosen channels, platforms and tools (social media, Roche sites, email and ads) and ensure that channel performance tracking is activated.
  • Enable PPoCs to leverage digital customer engagement activities through the selected channels and support in the concrete execution (how to send out emails, surveys), and provide coaching as needed to ensure digital skills and capabilities are set up for success (PPoC Enabler role).
  • Collaborate with Content Partner for each TA to implement the content strategy for each channel, ensuring that all content across channels is previously segmented if needed and carefully tagged to measure content performance and continuously optimize.
  • Work closely with the Channel Lead and global programs EpiCX, RDI) and drive locally the consent management process for local customers.
  • Identify new channels in Colombia based on evolving customer engagement preferences and encourage local pilot MVP projects to test their effectiveness and share learnings with other Affiliates (A/B testing ideas through offline and online experiments, by creating campaigns and landing pages).
  • Collaborate with the Business Technology Partner on technology upgrades and new features to augment the delivery of omnichannel campaigns across channels.
  • Collaborate with the Analytics & Insights Partner to measure channel performance and determine their value and effectiveness, translating incoming data into business results and generated impact and share learnings and recommendations on the optimal channel mix with the Channel Lead.
  • Liaise with affiliate Patient Journey Partners and Health System Partners to guide them on the latest customer channel insights, content and channel preferences to enable informed and personalized customer engagements (PPoC Enabler role).
  • Monitor the application of governance and policies in Colombia to ensure that all digital channel activities and content hosted in them are compliant to agreed protocols, standards and rules in collaboration with Affiliate marketing and medical teams.
  • Manage and comply with any regulatory requirements related to the above activities.
What's in it for you?

This is a key role to enable Affiliates to leverage digital channels to reach customers according to their needs and preferences, increase customer engagement and thereby create personalized customer experiences.

You will actively shape the way Roche interacts and connects with its customers by selecting and executing campaigns through the optimal mix of channels, platforms and tools according to local customer preferences and customer segmentation.

Role Interfaces:

As the Channel Specialist, you will interact with the following:

  • Digital Customer Engagement & Insights - LATAM
  • Channel Lead
  • Business Technology Partner
  • Analytics and Insights Partner
  • CX Specialist Colombia
  • Data Steward Mexico
  • Global
  • DCE&I Channels
  • DCE&I Content (The Lab)
  • Other LATAM roles & functions
  • Local iSquads (Medical, Marketing)
  • Patient Journey Partners (PJPs) & HSPs (Health System Partners)
Experience & Qualifications:

Education:

Bachelor degree (scientific, technical, digital, economic or business degree). An advanced degree in Life sciences and/or MBA is a plus.

Professional Experience:

3+ years of experience in planning and delivering integrated omnichannel strategies, campaigns and programs with specific technical expertise and hands-on knowledge of social media, online advertising, web, SEO/SEM, mobile, chat, and email channels.

Experience in working in and/or leading teams or cross-functional projects.

Experience with content tagging across channels.

Experience in consent management process management desirable.

Ability to motivate and help people shift their mindsets towards customer centricity, be the expert in optimizing/tailoring content for appropriate channel and audience.

Proven experience in liaising and collaborating with external agencies to leverage data driven decision making in optimizing campaigns.

Skills & Competencies:

Competencies:

Visionary: You have the vision to enhance customer engagement and provide answers to evolving customer needs leveraging creative omnichannel approaches.

Architect: You contribute to a team culture where you motivate others to take bold decisions to accelerate an exceptional and personalized customer experience.

Catalyst: You have an entrepreneurial spirit, being creative and swiftly pivoting, in pursuit of growth and to act quickly upon evolving customer needs.

Coach: You coach and enable PPOCs in reaching the desired outcomes of enhanced personalized customer experiences, supporting them in executing engagement activities through selected channels.

In addition, the following skills will make you successful in your position and career development at Roche:

Coaching

Risk Taking & Experimentation

Learning Agility

Outcomes Based Planning

Systems Thinking

Customer Centricity

Deep Listening

  • Channel Strategist

    hace 4 semanas

    Bogotá, Bogotá D.E., Colombia Roche A tiempo completo

    Job Title: Channel SpecialistAbout the RoleWe are seeking a highly skilled Channel Specialist to join our team at Roche. As a Channel Specialist, you will play a key role in driving customer centricity and creating seamless customer experiences through the implementation of our channel strategy and roadmap.Key ResponsibilitiesLocalize the channel strategy...

  • Channel Strategist

    hace 1 mes

    Bogotá, Bogotá D.E., Colombia Roche A tiempo completo

    About the RoleWe are seeking a highly skilled Channel Specialist to join our team at Roche. As a key member of our LATAM Omnichannel team, you will play a critical role in driving customer centricity and creating seamless customer experiences.Key ResponsibilitiesLocalize the channel strategy and roadmap provided by the Channel Lead, taking into consideration...

  • Digital Brand Strategist

    hace 15 horas

    Bogotá, Bogotá D.E., Colombia MediaCom A tiempo completo

    Job Description: Digital Brand StrategistThe Digital Brand Strategist is responsible for bringing the brand vision to life in the region, fostering collaboration between global, regional, and local teams to ensure successful campaign execution.This role demands expertise in strategy, digital innovation, leadership, teamwork, and measurement.Main...

  • Channel Marketing Strategist

    hace 1 mes

    Bogotá, Bogotá D.E., Colombia Lenovo A tiempo completo

    About LenovoWe are a global technology leader, ranked #217 in the Fortune Global 500, with a revenue of US$62 billion and 77,000 employees worldwide. We serve millions of customers every day in 180 markets.Our vision is to deliver smarter technology for all, and we're building a more inclusive, trustworthy, and smarter future for everyone, everywhere.Job...

  • Channel Marketing Strategist

    hace 1 mes

    Bogotá, Bogotá D.E., Colombia Lenovo A tiempo completo

    About LenovoWe are a global technology leader, ranked #217 in the Fortune Global 500, with a revenue of US$62 billion and 77,000 employees worldwide. We serve millions of customers every day in 180 markets.Our vision is to deliver smarter technology for all, and we're building a more inclusive, trustworthy, and smarter future for everyone, everywhere.Job...

  • Global Campaign Marketing Strategist

    hace 1 mes

    Bogotá, Bogotá D.E., Colombia TeleSign A tiempo completo

    {"Job SummaryWe are seeking a highly skilled Global Campaign Marketing Strategist to lead and organize our marketing campaign strategy and results. This role will oversee and coordinate integrated marketing campaign strategy, execution, and measurement, partnering with Product Marketing, Field Marketing, Brand, Content Strategy, and other stakeholders to...

  • Marketing Strategist

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia Novo Nordisk AS A tiempo completo

    Marketing Coordinator Job DescriptionWe are seeking a highly skilled Marketing Coordinator to support the development and execution of our marketing strategies. The successful candidate will have a strong background in marketing and strategy development, with experience in coordinating and optimizing promotional activities.Key Responsibilities:Support the...

  • Media Campaign Strategist

    hace 1 día

    Bogotá, Bogotá D.E., Colombia Kimberly-Clark A tiempo completo

    About the RoleWe are seeking a highly skilled Media Campaign Manager to join our team at Kimberly-Clark. As a key member of our marketing team, you will be responsible for managing and overseeing the execution of cross-channel media campaigns for our iconic brands.Main ResponsibilitiesDevelop and implement media strategies to achieve business...

  • Senior Revenue Strategist

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia EMAPTA A tiempo completo

    Unlock Revenue Growth OpportunitiesAt Emapta Latam, we're seeking a skilled Senior Revenue Analyst to join our team in Bogotá. As a key member of our revenue management team, you'll play a crucial role in driving revenue growth and profitability across our portfolio of properties.Key Responsibilities:Develop and implement revenue optimization strategies to...

  • Digital Media Advertising Strategist

    hace 7 días

    Bogotá, Bogotá D.E., Colombia JK Moving Services A tiempo completo

    Job Summary:The Digital Media Advertising Specialist is responsible for the end-to-end management of paid digital advertising for a leading brand within the relocation and logistics space. Reporting to the Director, Digital Marketing, this role will create, implement, and manage highly effective and efficient paid digital advertising campaigns that drive...

  • Customer Marketing Strategist

    hace 4 semanas

    Bogotá, Bogotá D.E., Colombia Kellanova A tiempo completo

    About the RoleWe are seeking a highly skilled Customer Marketing Specialist to join our team at Kellanova. As a key member of our Customer Marketing team, you will play a critical role in shaping commercial strategies and leading impactful projects.In this role, you will collaborate with marketing specialists to design and implement strategies that align...

  • Senior Revenue Strategist

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia EMAPTA A tiempo completo

    Unlock Revenue Growth with EmaptaEmapta is a pioneering outsourcing solutions provider, empowering businesses to thrive with bespoke teams and seamless integration. As a Senior Revenue Analyst, you will play a pivotal role in driving revenue growth and optimizing inventory for maximum profitability across our portfolio of properties.Key...

  • Senior Revenue Strategist

    hace 1 semana

    Bogotá, Bogotá D.E., Colombia EMAPTA A tiempo completo

    Unlock Your Potential as a Senior Revenue AnalystAt Emapta Latam, we're on a mission to revolutionize the hospitality industry by empowering businesses to thrive with bespoke teams and seamless integration. As a Senior Revenue Analyst, you'll play a pivotal role in driving revenue growth and optimizing inventory for maximum profitability.Key...

  • Senior Revenue Strategist

    hace 2 semanas

    Bogotá, Bogotá D.E., Colombia EMAPTA A tiempo completo

    Unlock Your Potential as a Senior Revenue AnalystAt Emapta Latam, we're on a mission to revolutionize the hospitality industry with innovative outsourcing solutions. As a Senior Revenue Analyst, you'll play a pivotal role in driving revenue growth and optimizing inventory for maximum profitability.Key ResponsibilitiesDevelop and execute revenue optimization...

  • Senior Revenue Strategist

    hace 5 días

    Bogotá, Bogotá D.E., Colombia EMAPTA A tiempo completo

    Unlock Revenue Potential in HospitalityEMAPTA is seeking a skilled Senior Revenue Analyst to drive revenue growth and optimize inventory for maximum profitability across a portfolio of properties. As a key member of the revenue team, you will play a crucial role in disrupting the hospitality and real estate sectors.Key ResponsibilitiesLead revenue...

  • Senior Revenue Strategist

    hace 3 días

    Bogotá, Bogotá D.E., Colombia EMAPTA A tiempo completo

    Unlock Revenue PotentialAs a Senior Revenue Analyst at Emapta Latam, you will play a crucial role in driving revenue growth and optimizing inventory for maximum profitability. Your portfolio of properties will be your focus, ensuring that they meet revenue and RevPAR targets. You will work closely with the revenue team to disrupt the hospitality and real...

  • Digital Expansion Strategist | Koin

    hace 16 horas

    Bogotá, Bogotá D.E., Colombia INHAUS A tiempo completo

    About KoinKoin is a pioneering company that bridges the gap between consumers and businesses through its innovative technology solutions. By harnessing the power of technology, Koin aims to resolve the complexities and frictions that arise during the purchase process. Their key offerings include Buy Now, Pay Later (BNPL), Fraud Prevention, and a Payments...

  • Regional Marketing Strategist for North Latam

    hace 16 horas

    Bogotá, Bogotá D.E., Colombia Crypto Directories A tiempo completo

    Key Responsibilities:The ideal candidate will be responsible for developing and executing regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.Key Responsibilities:Develop and execute regional and local product campaigns in partnership with internal stakeholders.Own the local marketing strategy,...

  • Creative Strategist

    hace 2 semanas

    Bogotá, Colombia Buy Box Experts A tiempo completo

    Buy Box Experts (BBE) is a Spreetail Agency, our mission at BBE is to be premier Amazon strategists by successfully evolving and adapting to the ever-changing environment that is Amazon and e-commerce. Our strategic growth mindset and holistic approach encourage forward-thinking and provide the greatest potential for success for our Brand Partners. Buy...

  • Sr. Manager Commercial Strategist

    hace 24 horas

    Bogotá, Colombia MRINetwork A tiempo completo

    Senior Manager Commercial Business Intelligence Hybrid THE COMPANY Our client is a dynamic and innovative leader in the Beauty industry. Their commitment to excellence and continuous growth has positioned them as a prominent player in the market. As they continue to expand, they are seeking a talented and bilingual Senior Manager for...

  • Digital Media Strategist

    hace 1 mes

    Bogotá, Colombia Within A tiempo completo

    WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of...

  • Digital Media Strategist

    hace 2 días

    Bogotá, Colombia Within A tiempo completo

    WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of...

  • Digital Media Strategist

    hace 4 semanas

    Bogotá, Colombia Within A tiempo completo

    WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of...

  • Partner Art Director-Colombia

    hace 1 mes

    Bogotá, Colombia Indigo Slate A tiempo completo

    You inspire innovation and uncompromising craftsmanship. You love to lead the development of design concepts through executions. You are excited about the future and the direction of future creative designs. Does this sound like you? Then join us at Indigo Slate. As an Art Director, take on the creative strategist role on the partnership marketing team,...