Digital Media Advertising Strategist
hace 7 días
The Digital Media Advertising Specialist is responsible for the end-to-end management of paid digital advertising for a leading brand within the relocation and logistics space. Reporting to the Director, Digital Marketing, this role will create, implement, and manage highly effective and efficient paid digital advertising campaigns that drive awareness and lead generation results from target audiences.
Key Responsibilities:- Develop and execute full-funnel campaigns across paid media channels, including search, display, programmatic, social media, and more.
- Lead day-to-day operations of digital advertising efforts, monitoring and optimizing campaign components for maximum ROI.
- Conduct ongoing research and analysis of target audience demographics and behaviors to inform advertising strategies.
- Communicate advertising channel and campaign performance through quantitative and qualitative data reporting.
- Research and experiment with new channels and campaigns, collaborating with internal teams to develop testing roadmaps.
- Bachelor's Degree required.
- 3-5 years of paid digital advertising experience.
- Deep knowledge and proven experience with digital ad platforms, including Google Ads, Microsoft Ads, and social advertising platforms.
- Google Analytics and Google Tag Manager required; visualization and interpretation using tools like Looker Studio, Power Bi, and Supermetrics preferred.
- Highly organized and self-motivated, with excellent communication skills.
As the largest independent mover in North America, JK delivers superior relocation and logistics services to military service members, government agencies, large corporations, businesses, and homeowners worldwide.
JK Moving is proud to be named one of the Best Places to Work for 2020, an award based on employee survey feedback. The company invests in each employee's professional and personal growth, offering comprehensive benefits, competitive compensation, and opportunities for advancement.
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