Media Campaign Strategist
hace 4 semanas
About the Role
We are seeking a highly skilled Media Campaign Manager to join our team at Kimberly-Clark. As a key member of our marketing team, you will be responsible for managing and overseeing the execution of cross-channel media campaigns for our iconic brands.
Main Responsibilities
- Develop and implement media strategies to achieve business objectives.
- Collaborate with cross-functional teams to ensure consistency of brand messaging and design across all media channels.
- Analyze media campaign performance to optimize media campaign strategy and share trends and insights to improve future performance.
- Advise on biddable media strategies and set-up to ensure efficiencies and effectiveness.
- Coordinate with external agencies as required to ensure success of campaign execution and optimization.
- Lead on audience insights and performance marketing techniques such as personalization and dynamic content, partnering closely with Creative & Comms and Digital Experience teams for an integrated approach.
- Stay up to date with latest media trends and best practices, ensuring KC keep up to speed with industry changes.
- Ensure agencies are pacing and managing budgets effectively.
Requirements
- 7-10 years of prior relevant experience running a managing campaign for large organizations.
- Media agencies experience desirable.
- Proven ability to manage cross channel PESO media campaigns in a multi-market role.
- Experience working in cross functional teams.
- Understand media metrics & KPIs used to measure media performance.
- Familiarity with AdTech platforms such as Google Ads, DV360, Meta Ads Manager, DCO.
- Experience taking analytical insight into action for media optimizations.
- Experience with both offline (TV etc.) and digital channels (Programmatic, Search, Display etc.).
- Experience using 0 Party Data & 1st Party Data within media plans for audience targeting.
- English advanced level.
About Us
Kimberly-Clark is a leading global consumer goods company with a portfolio of iconic brands that make life better for people around the world. We are committed to driving innovation, growth, and impact through our people, products, and partnerships.
What We Offer
We offer a dynamic and inclusive work environment that values diversity, equity, and inclusion. We are committed to providing our employees with opportunities for growth and development, as well as a competitive compensation and benefits package.
How to Apply
If you are a motivated and experienced media professional looking for a new challenge, please submit your application, including your resume and a cover letter, to our careers website.
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