Digital Brand Strategist

hace 17 horas


Bogotá, Bogotá D.E., Colombia MediaCom A tiempo completo

Job Description: Digital Brand Strategist

The Digital Brand Strategist is responsible for bringing the brand vision to life in the region, fostering collaboration between global, regional, and local teams to ensure successful campaign execution.

This role demands expertise in strategy, digital innovation, leadership, teamwork, and measurement.

Main Responsibilities:

  • Develop and implement a 360-degree brand strategy, integrating all media channels for a cohesive ecosystem.
  • Work with clients to align brand objectives with media propositions, ensuring consistency across campaigns.
  • Collaborate with key industry digital media to drive innovation and best practices.
  • Localize global brand guidelines for the LAM region.
  • Translate client marketing strategies into strategic communications and media planning guidelines.
  • Communicate the 360-degree strategy to client and agency teams.
  • Work with the Growth team to introduce global best practices and evaluate local fit.
  • Serve as a communication channel between the region and global teams.
  • Evidence and execute long-term regional negotiations with vendors.
  • Cross-collaborate with other regions.
  • Promote quarterly innovations in the region.
  • Engage with regional and local customers.
  • Identify and promote award-nominated cases.


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