Global Thought Leadership Marketing Strategist
hace 3 semanas
Company Overview
Nielseniq is the world's leading consumer intelligence company, delivering unparalleled insights into consumer buying behavior and growth opportunities.
We have combined forces with GfK to bring together industry leaders with a global reach, offering a holistic retail read and comprehensive consumer insights through advanced analytics platforms.
Salary Range:$120,000 - $180,000 per year
About the Role
This senior marketing campaign manager will play a key role in managing and assisting in activation, marketing, promotion, and awareness generation campaigns for Global Thought Leadership content.
The ideal candidate will partner closely with Global Thought Leadership Content Leaders, Digital Teams (Social and Keyword Search), PR Media Team, Web Design & Branding, Creative, and others to develop, plan, execute, and report on Global TL Activation Campaigns for Global TL Content.
Responsibilities:
- Develop and manage integrated marketing campaign plans to promote, generate awareness & demand for Global Thought Leadership Content, focusing on primary audiences of C-Suite and Senior Executives across strategic Nielseniq Clients and Competitive Win-back Clients.
- Coordinate and collaborate with Global CoE Teams, i.e., Digital Social, Search, Web, and Creative teams to align and integrate into 'ONE' integrated campaign execution plan.
- Collaborate with Regional Marketing Teams to ensure Global Thought Leadership Marketing Campaign is tightly integrated with Regionally focused Marketing Campaigns.
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