Global AI Marketing Strategist

hace 2 días


Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo
About Ingepsy

Ingepsy is a pioneering company at the forefront of AI hardware, committed to establishing thought leadership in the industry through innovative content and effective marketing campaigns.

Job Overview

The Global AI Marketing Strategist will lead marketing initiatives focused on content creation, outbound and inbound marketing campaigns, and digital marketing management. This role requires experience in enterprise technology marketing, with a deep understanding of AI hardware and B2B markets.

Key Responsibilities
  • Content Creation & Management:
    • Develop high-quality content, including white papers, sales brochures, and presentations, that position Ingepsy as a thought leader in the AI hardware market.
    • Collaborate with the technical team to convert complex product details into digestible content for customers and partners.
  • Inbound Marketing and Partnerships:
    • Build and manage partnerships with podcasts, blogs, influencers, and industry publications to generate leads and improve brand visibility.
    • Lead content marketing initiatives, such as guest articles and influencer partnerships.
  • Digital Marketing and Social Media Management:
    • Oversee Ingepsy's digital presence, including website management, SEO, SEM, and paid advertising.
    • Create and manage social media content calendars to drive engagement and community growth.
  • Market Research and Competitive Analysis:
    • Conduct market research to refine marketing strategies and differentiate Ingepsy's products from competitors.
    • Monitor competitor activities and adjust strategies accordingly.
  • Event Optimization:
    • Collaborate with the sales team to maximize event results through outreach campaigns and promotional activities.
    • Manage vendors and optimize tools for marketing initiatives.
Requirements

To be successful in this role, you should have:

  • 2+ years of experience in enterprise technology marketing.
  • A proven track record of creating marketing content for B2B tech companies.
  • Expertise in branding, design, or inbound marketing in the B2B space.
  • Experience in outbound marketing and lead generation in the enterprise sector.
  • Background in AI or related markets.
Salary Range

We offer a competitive salary range of $110,000 - $140,000 per year, commensurate with experience.



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