Global Thought Leadership Campaign Manager

hace 4 días

Bogotá, Bogotá D.E., Colombia NielsenIQ A tiempo completo

About NielsenIQ

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NielsenIQ is the world's leading consumer intelligence company, delivering a comprehensive understanding of consumer buying behavior and revealing new pathways to growth.

With a holistic retail read and the most complete consumer insights, delivered with advanced analytics through state-of-the-art platforms, NielsenIQ delivers the Full View.

The company has operations in 100+ markets, covering more than 90% of the world's population.

We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.

In this role as Campaign Manager for Global Thought Leadership, you will play a key role in managing and assisting in activation, marketing, promotion, and awareness generation campaigns for Global Thought Leadership content.

You will partner closely with Global Thought Leadership Content Leaders, Digital Teams (Social and Keyword Search), PR Media Team, Web Design & Branding, Creative, and others to develop, plan, execute, and report on Global TL Activation Campaigns for Global TL Content.

This role requires close collaboration with regional marketing teams to synchronize and align Global TL Content Activation Campaigns with regional activities.

You will support all Global Thought Leadership releases to build NielsenIQ's authority, relevance, and recognition in FMCG/CPG/T&D as a Consumer Intelligence Leader globally.

Your Responsibilities:

  • Build and manage an integrated marketing campaign plan and execution to promote, generate awareness & demand for Global Thought Leadership Content, focusing on primary audiences of C-Suite, Senior Executives across strategic NielsenIQ Clients and Competitive Win-back Clients.
  • Coordinate and collaborate with Global CoE Teams, i.e., Digital Social, Search, Web, and Creative teams to align and integrate into 'ONE' integrated campaign execution plan.
  • Collaborate with Regional Marketing Teams to ensure Global Thought Leadership Marketing Campaign is tightly integrated with regionally focused Marketing Campaigns.
  • Skilled in Web Page development using WordPress.
  • Execute, manage & report Integrated Thought Leadership Campaigns to deliver established objectives (Leads, Engagement, and Page#1 presence).
  • Post Campaign, conduct campaign performance reviews to drive continuous improvement for the next generation of Thought Leadership Campaigns.
  • Manage and ensure Insight Web Pages (External) are kept on message and Internal Global Thought Leadership SharePoint are rebuilt to create cohesive marketing journeys for targeted clients.
  • Work closely with the global content leads to plan, coordinate, and execute webinars, LinkedIn Live Sessions, and other tactics to support Global TL campaigns.
  • Work with Industry Associations, Industry Publications, and ad networks to secure content syndication, sponsored content, and ad placements.
  • Build and manage KPI Monthly Campaign and Demand Generation Performance reports and dashboards to track Global TL Marketing Campaigns.

What We Offer:

$120,000 per year, including salary, bonuses, and benefits packages that provide flexible working environment, volunteer time off, LinkedIn Learning, Employee-Assistance Program (EAP), and much more

About You:

We're looking for someone with at least 5 years of experience in planning, execution, and management of marketing campaigns, preferably in B2B marketing campaign experience, especially in CPG, Retail, or Data Tech industries.

Strong working knowledge of Google Analytics, LinkedIn Reporting, Microsoft Office Suite, and Microsoft MSD is also required.

Excellent communicator with strong written and verbal communication skills, able to comfortably communicate in English.

Please note that we are an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, or any other protected class.

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