Marketing Content Strategist

hace 2 días


Bogotá, Bogotá D.E., Colombia INGEPSY A tiempo completo

Job Overview

INGEPSY is seeking a highly skilled Marketing Content Strategist to spearhead our client's digital marketing efforts, with a primary focus on LinkedIn. As the ideal candidate, you will craft compelling content, manage social media interactions, and contribute to the company's blog, all while maintaining a voice that resonates with high-level executives and leaders.

The successful Marketing Content Strategist will work directly with company leadership, gaining invaluable insights into the executive coaching and leadership development industry while making a tangible impact on the company's growth trajectory.

Key Responsibilities:

  • Create and execute a content strategy for LinkedIn, generating engaging posts that spark meaningful conversations among industry professionals.
  • Manage daily social media operations, fostering community engagement and building relationships with followers.
  • Conduct in-depth competitor analysis to identify market trends and opportunities.
  • Craft insightful blog posts that showcase the company's expertise in executive coaching and leadership development.
  • Generate comprehensive reports on marketing metrics, providing actionable insights to guide strategy.
  • Collaborate with leadership to ensure all content aligns with the company's voice, values, and objectives.
  • Research and stay updated on industry trends, incorporating relevant topics into content creation.
  • Assist in developing innovative marketing campaigns to expand the company's reach and impact.

Requirements:

  • Native-level fluency in American English with exceptional writing and communication skills.
  • Proven track record in social media management, particularly on LinkedIn.
  • Strong portfolio demonstrating content creation and blog writing expertise.
  • Someone creative who can create simple graphics.
  • Proficiency in social media analytics tools and data-driven decision making.
  • Excellent research skills with the ability to distill complex information into engaging content.
  • Self-motivated with strong time management skills and ability to work independently.
  • Experience in B2B marketing, ideally within professional services or coaching industry.
  • Adaptability to work remotely and align with US Pacific Time Zone.
  • Possession of a passion for personal development and ability to articulate leadership concepts effectively.

Estimated Salary: $50,000 - $60,000 per year

Perks of this position include permanent remote work and steady freelance job opportunities.



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