Strategic Marketing Manager
hace 4 días
**Job Summary:**
We are seeking a highly skilled Campaign Manager to join our Global Thought Leadership Team at NielsenIQ. As an important member of the team, you will play a key role in managing and assisting in activation, marketing, promotion, and awareness generation campaigns for Global Thought Leadership content.
**About the Role:**
The Campaign Manager will partner closely with Global Thought Leadership Content Leaders, Digital Teams (Social and Keyword Search), PR Media Team, Web Design & Branding, Creative, and others to develop, plan, execute, and report on Global TL Activation Campaigns for Global TL Content. This role will require close collaboration with regional marketing teams to synchronize and align Global TL Content Activation Campaigns with regional activities.
**Key Responsibilities:**
- BUILD AND MANAGE AN INTEGRATED MARKETING CAMPAIGN PLAN AND EXECUTION TO PROMOTE, GENERATE AWARENESS & DEMAND FOR GLOBAL THOUGHT LEADERSHIP CONTENT
- COORDINATE AND COLLABORATE WITH GLOBAL COE TEAMS, i.e., DIGITAL SOCIAL, SEARCH, WEB, AND CREATIVE TEAMS TO ALIGN AND INTEGRATE INTO 'ONE' INTEGRATED CAMPAIGN EXECUTION PLAN
- COLLABORATE WITH REGIONAL MARKETING TEAMS TO ENSURE GLOBAL THOUGHT LEADERSHIP MARKETING CAMPAIGN IS TIGHTLY INTEGRATED WITH REGIONALLY FOCUSED MARKETING CAMPAIGNS
**Requirements:**
- 5+ years of planning, execution, and management of marketing campaigns
- B2B marketing campaign experience
- Preferably CPG, Retail, SW Data Tech experience
- Must be proficient in Social, Search, Programmatic digital marketing, and best practices
**Compensation and Benefits:
The estimated annual salary for this position is $85,000. Additionally, NielsenIQ offers a comprehensive benefits package, including flexible working environment, volunteer time off, LinkedIn Learning, Employee-Assistance Program (EAP), and more.
**About NielsenIQ:**
NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NielsenIQ delivers the Full View.
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