Senior Marketing Campaign Manager

hace 2 días

Bogotá, Bogotá D.E., Colombia NielsenIQ A tiempo completo
Role Overview
We are seeking a Senior Marketing Campaign Manager to join our Global Thought Leadership team at NielsenIQ. This is a key role in managing and executing activation, marketing, promotion, and awareness generation campaigns for Global Thought Leadership content.

About the Role
As a Senior Marketing Campaign Manager, you will play a critical part in developing, planning, executing, and reporting on Global TL Activation Campaigns. You will partner closely with Global Thought Leadership Content Leaders, Digital Teams, PR Media Team, Web Design & Branding, Creative, and others to ensure seamless collaboration and campaign execution. Your close collaboration with regional marketing teams will be crucial in synchronizing and aligning Global TL Content Activation Campaigns with regional activities. You will support all Global Thought Leadership releases to build NielsenIQ's authority, relevance, and recognition in FMCG/CPG/T&D as a Consumer Intelligence Leader globally.

Key Responsibilities
- Build and manage integrated marketing campaign plans to promote and generate awareness for Global Thought Leadership Content, focusing on primary audiences of C-Suite, Senior Executives across strategic NIQ Clients and Competitive Win-back Clients.
- Coordinate and collaborate with Global CoE Teams to align and integrate into 'ONE' integrated campaign execution plan.
- Collaborate with Regional Marketing Teams to ensure Global Thought Leadership Marketing Campaign is tightly integrated with regionally focused Marketing Campaigns.
- Develop and execute webinars, LinkedIn Live Sessions, and other tactics to support Global TL campaigns.
- Work with Industry Associations, Industry Publications, and ad networks to secure content syndication, sponsored content, and ad placements.
- Manage and ensure Insight Web Pages (External) are kept on message and Internal Global Thought Leadership SharePoint are rebuilt to create cohesive marketing journeys for targeted clients.
- Build and manage KPI Monthly Campaign and Demand Generation Performance reports and dashboards to track Global TL Marketing Campaigns.

Requirements
- 5+ years of planning, execution, and management of marketing campaigns.
- B2B marketing campaign experience. Preferred CPG, Retail, SW Data Tech experience.
- Must be proficient in Social, Search, Programmatic digital marketing, and best practices.
- Strong working knowledge of Google Analytics, LinkedIn Reporting, Microsoft Office Suite, and Microsoft MSD.
- Technical acumen of marketing systems and processes and working knowledge of Marketing Automation (Salesforce.com, Microsoft Dynamics CRM).
- Experience creating annual integrated marketing plans that incorporate digital marketing, paid media, email, and content marketing.
- Strong track record of developing and implementing successful ABM.
- Ability and experience teaming with outside agencies and vendors.
- Excellent communicator to both internal and external audiences. Ability to comfortably communicate (verbal, written) in English. Critical thinker, self-driven.
- Team-oriented and collaborative to the core. Strong willingness to roll up your sleeves and be involved with driving execution.

What We Offer
- Estimated salary range: $80,000 - $110,000 per year.
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance Program (EAP)

About NielsenIQ
NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NielsenIQ delivers the Full View. NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

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