Global Thought Leadership Marketing Strategist

hace 2 días

Bogotá, Bogotá D.E., Colombia NielsenIQ A tiempo completo

About the Role:

We are seeking a skilled Global Thought Leadership Marketing Strategist to join our team at NielsenIQ. This role is responsible for managing and executing integrated marketing campaigns to promote and generate awareness of our Global Thought Leadership content.

Key Responsibilities:

  • Develop and manage an integrated marketing campaign plan to promote Global Thought Leadership content, focusing on primary audiences of C-Suite and Senior Executives across strategic clients.
  • Coordinate with cross-functional teams to align and integrate campaign execution plans.
  • Collaborate with regional marketing teams to ensure tight integration with regionally focused marketing campaigns.
  • Execute, manage, and report integrated thought leadership campaigns to deliver established objectives (Leads, Engagement, and Page#1 presence).
  • Conduct post-campaign performance reviews to drive continuous improvement to the next generation of thought leadership campaigns.
  • Manage Insight Web Pages (External) and Internal Global Thought Leadership SharePoint to ensure cohesive marketing journeys for targeted clients.
  • Work closely with global content leads to plan, coordinate, and execute webinars, LinkedIn Live Sessions, and other tactics to support Global TL campaigns.
  • Secure content syndication, sponsored content, and ad placements with industry associations, publications, and ad networks.
  • Build and manage KPI monthly campaign and demand generation performance reports and dashboards to track Global TL marketing campaigns.

Requirements:

  • 5+ years of planning, execution, and management of marketing campaigns.
  • B2B marketing campaign experience, preferably in CPG, Retail, or SW Data Tech.
  • Proficient in social, search, programmatic digital marketing, and best practices.
  • Strong working knowledge of Google Analytics, LinkedIn Reporting, Microsoft Office Suite, and Microsoft MSD.
  • Technical acumen of marketing systems and processes and working knowledge of marketing automation (Salesforce.com, Microsoft Dynamics CRM).
  • Experience creating annual integrated marketing plans that incorporate digital marketing, paid media, email, and content marketing.
  • Strong track record of developing and implementing successful ABM.
  • Ability and experience teaming with outside agencies and vendors.
  • Excellent communication skills to both internal and external audiences.

Salary Estimate: $120,000 - $180,000 per annum, depending on location and experience.

Benefits:

  • Flexible working environment
  • Volunteer time off

About Us:

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. We combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NielsenIQ delivers the Full View. We operate in 100+ markets, covering more than 90% of the world's population.

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