Digital Advertising Specialist

hace 1 mes


Colombia Hook + Ladder Digital A tiempo completo
About this role

Hook & Ladder Digital is a purpose-driven digital marketing agency seeking a skilled Digital Advertising Specialist to join our team. As a key member of our Advertising Department, you will be responsible for managing, optimizing, and scaling paid media campaigns across various channels.

Responsibilities
  1. Develop and manage comprehensive campaigns and strategies using digital advertising strategies on Facebook, Instagram, Google, LinkedIn, and more.
  2. Define campaign structure and create target audiences to enhance targeting precision.
  3. Ensure the cost-effectiveness of advertisements and monitor the cost and return on investment (ROI) of campaigns.
  4. Conduct continuous analysis and optimizations of campaigns, plans, and budgets to achieve client goals.
  5. Create and adjust schedules to maximize campaign effectiveness and ensure strategic alignment.
  6. Prepare and present engaging reports and dashboards that communicate the value of our marketing initiatives to clients.
  7. Support the creation of high-performing digital assets that drive conversions and audience interaction.
  8. Effectively coordinate with various departments to execute the created strategy and oversee tasks such as ad creative design, ad landing page creation, and more.
  9. Manage advertising budgets and ensure efficient allocation and optimization of funds.
  10. Prepare comprehensive quarterly reports and present results to sustain long-term client relationships.
  11. Maintain open and regular communication with clients, addressing their needs and ensuring satisfaction.


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