Digital Advertising Specialist
hace 1 mes
Hook & Ladder Digital is a purpose-driven digital marketing agency seeking a skilled Digital Advertising Specialist to join our team. As a key member of our Advertising Department, you will be responsible for managing, optimizing, and scaling paid media campaigns across various channels.
Responsibilities- Develop and manage comprehensive campaigns and strategies using digital advertising strategies on Facebook, Instagram, Google, LinkedIn, and more.
- Define campaign structure and create target audiences to enhance targeting precision.
- Ensure the cost-effectiveness of advertisements and monitor the cost and return on investment (ROI) of campaigns.
- Conduct continuous analysis and optimizations of campaigns, plans, and budgets to achieve client goals.
- Create and adjust schedules to maximize campaign effectiveness and ensure strategic alignment.
- Prepare and present engaging reports and dashboards that communicate the value of our marketing initiatives to clients.
- Support the creation of high-performing digital assets that drive conversions and audience interaction.
- Effectively coordinate with various departments to execute the created strategy and oversee tasks such as ad creative design, ad landing page creation, and more.
- Manage advertising budgets and ensure efficient allocation and optimization of funds.
- Prepare comprehensive quarterly reports and present results to sustain long-term client relationships.
- Maintain open and regular communication with clients, addressing their needs and ensuring satisfaction.
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