Digital Advertising Strategist
hace 2 semanas
Job Summary
We are seeking a highly skilled Digital Advertising Strategist to join our team at Phoenix Support Services. This role involves managing and optimizing Facebook advertising campaigns for our clients, ensuring effective strategies to reach target audiences and achieve campaign objectives.
About Us
Phoenix Support Services is a remote work setup company that encourages a healthy work-life balance. We provide employees with free access to various training courses, which helps them level up professionally and as individuals. Our employees enjoy flexible working hours, annual performance appraisals, birthday cakes, anniversary bonuses, and many others.
The Ideal Candidate
To succeed in this role, you should have proven experience managing Facebook and YouTube advertising campaigns for clients. You should be knowledgeable in the process of setting up conversions and API, and have in-depth knowledge of Facebook Ads Manager, including campaign setup, audience targeting, budgeting, and optimization. A strong understanding of digital marketing concepts, including paid media, performance tracking, and analytics, is also essential.
Key Responsibilities
- Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs).
- Develop comprehensive Facebook advertising strategies aligned with client goals and budget allocations.
- Conduct thorough research and analysis of industry trends, competitors, and audience behavior to inform campaign planning.
- Create and set up Facebook ad campaigns, ad sets, and ads based on campaign objectives and target audience.
- Monitor campaign performance, including critical metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Implement advanced targeting strategies, such as custom audiences, lookalike audiences, and retargeting.
- Continuously analyze audience data and behavior to refine targeting and optimize campaign performance.
Requirements
We offer an estimated salary of $60,000 - $80,000 per year, depending on your experience and qualifications. If you are a detail-oriented and highly organized individual with excellent communication skills, we encourage you to apply for this exciting opportunity. Facebook Blueprint certification or other relevant certifications in digital marketing would be a plus.
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