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Digital Advertising Strategist

hace 1 mes

Colombia Phoenix Support Services A tiempo completo
Job Description

We are seeking an experienced Digital Advertising Strategist to join our team at Phoenix Support Services. As a key member of our advertising team, you will be responsible for managing and optimizing clients’ Facebook advertising campaigns to drive success.

About the Role:

As a Digital Advertising Strategist, your primary responsibility will be to develop comprehensive strategies aligned with client goals and budget allocations. You will utilize Facebook’s targeting options and audience insights to identify and refine target audience segments.

Your Key Responsibilities Will Include:

  • Collaborating with clients and internal teams to understand campaign objectives, target audience, and KPIs
  • Developing Facebook advertising strategies aligned with client goals and budget allocations
  • Conducting research and analysis of industry trends, competitors, and audience behavior to inform campaign planning
  • Creating and setting up Facebook ad campaigns, ad sets, and ads based on campaign objectives and target audience
  • Monitoring campaign performance, including critical metrics like CTR, conversion rates, and ROAS
  • Conducting A/B testing of ad elements and landing pages to optimize campaign performance
  • Utilizing Facebook’s targeting options and audience insights to identify and refine target audience segments
  • Implementing advanced targeting strategies, such as custom audiences, lookalike audiences, and retargeting
  • Continuously analyzing audience data and behavior to refine targeting and optimize campaign performance
  • Monitoring and analyzing campaign data using Facebook Ads Manager and other analytics tools
  • Generating regular performance reports, providing insights, recommendations, and actionable strategies for ongoing optimization
  • Tracking and reporting on KPIs, such as impressions, clicks, conversions, CPA, and ROI

Requirements:

To be successful in this role, you will need:

  • Proven experience managing Facebook and YouTube advertising campaigns for clients
  • In-depth knowledge of Facebook Ads Manager, including campaign setup, audience targeting, budgeting, and optimization
  • Strong understanding of digital marketing concepts, including paid media, performance tracking, and analytics
  • Experience with A/B testing and CRO strategies
  • Excellent communication skills, with the ability to present campaign performance, reports effectively, and recommendations to clients
  • Creative mindset with the ability to develop compelling ad creatives and experiment with different messaging and visuals