Public Relations Coordinator

hace 5 días

Bogotá, Bogotá D.E., Colombia Activate Talent A tiempo completo
About the Role

We are seeking a highly skilled Public Relations Coordinator to join our marketing team at Activate Talent. As a key player in our company, you will be responsible for overseeing our media communications, including drafting press releases, organizing PR events, and maintaining solid relationships with clients and stakeholders.

Key Responsibilities
  • Strategic PR Planning: Develop and execute public relations strategies to uphold and enhance the brand's image and reputation.
  • Content Creation: Craft and distribute engaging press releases, promotional social media content, and fact sheets that effectively communicate our brand message.
  • Media Relations: Build and maintain strong relationships with journalists, influencers, and media outlets to secure coverage and amplify our brand presence.
  • Event Coordination: Organize and manage press conferences and public events and coordinate interview requests to ensure seamless execution and high-impact visibility.
  • Campaign Collaboration: Work closely with the marketing team to plan and implement campaigns to boost brand awareness and drive positive media attention.
  • Performance Analysis: Assess the effectiveness of public relations campaigns and prepare comprehensive reports for management to evaluate impact and areas for improvement.
  • Media List Management: Keep an updated press list of key media contacts, influencers, and industry professionals to facilitate efficient communication.
Requirements
  • Exceptional Communication Skills: Exceptional verbal and written communication skills with the ability to engage and collaborate effectively with diverse audiences.
  • Educational Background: Bachelor's degree in Public Relations, Journalism, Marketing, or a related field.
  • Experience: Minimum of 2 years of experience in public relations or a similar role.
  • Expertise: Deep understanding of public relations best practices, brand management, and media strategies.
  • Organisational Skills: Strong organisational abilities and the capability to thrive in a fast-paced, dynamic environment.
  • Adaptability: Be open to feedback and adapt to changing circumstances and strategies.
  • Industry Knowledge: Previous experience in the beauty industry is highly preferred, as is a solid grasp of current trends and industry practices.

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