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Brand Manager Innovation

hace 4 meses

Bogotá, Bogotá D.E., Colombia Diageo A tiempo completo

Job Description:

Nombre del Rol:
Brand Managaer Innovation

Lugar:
Bogotá, Colombia

Tipo de Contrato:
Indefinido


Diageo no discrimina por razones de raza, color, religión, sexo, orientación sexual, expresión o identidad de género, nacionalidad, edad, discapacidad, estatus marital, o cualquier otra razón prohibida en Colombia por lo tanto nuestras políticas son inclusivas para todo el personal.

Si tienes alguna duda con respecto a nuestros procedimientos puedes acercarte al personal de HR para obtener mayor información.

Propósito del rol:


Dirigir la identificación, planeación y desarrollo de proyectos transformacionales de innovación, capitalizando grandes oportunidades de negocio basadas en necesidades de los consumidores y tendencias de mercado que permitan alcanzar la ambición de compañía en el mediano y largo plazo revolucionando el consumo de bebidas inspirando el futuro de la socialización en el mercado.


Requisitos:

  • Formación:
rofesional Universtario preferiblemente en Administración, Ingeniería, Mercadeo, Economía. Idealmente con estudios de Post Grado. Bilingüe Español-ingles.

  • Experiência:
Más de +7 años de experiência en areas de Mercadeo / Innovación en compañías de consumo masivo. Manejo de portafolio de productos (categoría). Experiência en manejo de proyectos (PMO / metodologías ágiles, etc) Experiência en Innovación de productos o nuevos negocios.

Experiência en liderazgo de proyectos que requieran equipos multifuncionales (supply, finanzas, ventas, mkting). Idealmente con alguna experiência en cervezas y/o empresas con alto manejo de procesos de innovación.

  • Conocimientos:
Business planning / creativity / Consumer centric thinking / Experiential Marketing/ Project management / consumer planning / Agencies management / Media plan & Digital strategy

Habilidades de liderazgo:

Shaping the future:

capaz de anticipar drivers de cambio en consumidor priorizando apuestas y logrando materializar en un plan las ideas y oportunidades identificadas, haciendolas con creatividad y buen gusto.


Resilience:

Capaz de enfrentar adversidad e incertidumbre con flexibilidad, continous Learning mindset, trayendo a la vida metodologías de trabajo que permitan aprender rápidamente para accionar y ver resultados.


Being bold:
Capacidad de tomar riesgos, atrerverse

Inspirar a tradés del próposito:

Liderar equipos desde el propósito para alcanzar el éxito común, capacidad de coordinar personas de otras áreas y movilizar agendas con equipos seniors para garantizar llevar a la vida los proyectos en tiempo y forma.


Responsabilidades:

  • Desarrollar proyectos de innovación, identificando & dirigiendo nuevas oportunidades de negocio y consumidor generando grandes transformaciones e involucrando a las decisores claves (internos y externos). Esto incluye definición de territorios, conceptos de marca/proyecto, definición para el desarrollo del líquido, empaque, growth drivers y planes de lanzamiento 360 (capacidad de liderar el pensamiento para consumidor y comprador, viendo todo el consumer journey).
  • Dirigir portafolio de productos recientemente lanzados. Establecer la estrategia y definir de growth drivers para una excelente ejecución. Esto incluye manejo correcto de pipeline, desarrollo de planes de marca, manejo de P&L y generación de insights de consumidor y shopper para movilizar los planes.
  • Desarrollar nuevos modelos de negocio para innovaciones considerando aspectos e implicaciones claves en todas las áreas: supply, comercial, legal/regulatorias, económicas, financieras. Capacidad de desarrollar planes de learning para determinar de forma agil la evolución de los proyectos, definiendo KPI ́s claves, metodología, proceso de medición y evaluación de resultados para definir cuando continuar o no con una idea y/o proyecto.

Worker Type:
Regular

Primary Location:
Bogota - IMC

Additional Locations:

Job Posting Start Date:
:00