Product Manager RX
hace 3 meses
With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that spans the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-cosmetics, and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ – the skin – meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we’re in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Ubicación : Bogotá, Colombia.
Objetivo :
Proporcionar información y liderar la implementación de la estrategia de gestión de producto/marca asociada con un producto o línea de productos en todas las etapas de su ciclo de vida para maximizar el atractivo del producto/marca para los clientes objetivo. Panificar y liderar la implementación de planes de gestión de productos/marcas para recopilar los requisitos del usuario y diseñar productos o desarrollar mejoras, incluidos los servicios de diseño técnico, cuando corresponda. Desarrollar un enfoque comercial general, para garantizar que la experiencia del cliente para el producto o línea de productos esté unificada en todos los canales (sitio web, redes sociales, comercio electrónico e interacciones interpersonales).Responsabilidades :
Creación y ejecución del plan de marketing de la marca a cargo. Creación local de las campañas de visita médica en sinergia con el área medica. Creación de diversos materiales a necesidad de acuerdo con el stakeholder en sinergia con el área medica. Desarrolló de la estrategia de omnichanel marketing engagement. Desarrollo de canal digital. Lidera la agencia de eventos y la agencia creativa Responsable por el proceso de innovación del portafolio y lanzamiento de nuevos productos. Posicionar a la compañía a partir del diseño de estrategias que vayan en linea con los objetivos de la compañía, respondan las necesidades de campo y ofrezcan soluciones pertinentes. Así mismo asegurar su adecuada implementación. Garantizar el relacionamiento con Líderes de Opinión de la industria, fomentar las relaciones académicas con sociedades científicas y profesionales del sector salud en las áreas relevantes a su terapia. Trabajar de manera cross funcional con las áreas de comercial, asuntos regulatorios, logística, compliance entre otras para el desarrollo de estrategias alienadas con los requerimientos de cada una de esta áreas y lograr así sincronia en su implementación. Garantizar el cumplimiento del GM objetivo de la marca con el fin de asegurar la rentabilidad de la compañía
Perfil :
5 años de experiencia mínima en puestos similares en mercados de medicamentos farmaceuticos.
Buscamos profesional en carreras administrativas, ingeniería, mercadeo, o carreras a fines.
Especialización en Mercadeo.
Ingles intermedio a avanzado (A probar)
:
Orientación al logro, orientación al cliente, análisis numérico, trabajo en equipo, análisis y solución de problemas, tolerancia a la presión, pensamiento estratégico, planeación y organización, creatividad e innovación y relaciones interpersonales.
Employer’s Rights:
This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
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