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Product Marketing Manager
hace 3 meses
Excited to announce that we’re hiring a Product Marketing Manager If you're passionate about refining ICPs, developing competitive analyses, and crafting compelling messaging, this role is for you. We're looking for someone analytical, creative, and up-to-date with industry trends to lead our product marketing efforts and drive success. Join us and make a difference
Job title: Product Marketing Manager
Salary range: 3000 USD
Type of contract: Independent contractor
English level: C1
Job Responsibilities:
- Identify and refine the Ideal Customer Profile (ICP) to target marketing efforts more effectively
- Conduct and update competitive analyses regularly to understand market trends and positioning
- Develop messaging and content strategies that highlight the unique value propositions and differentiators of the service
- Work on strategies to improve the website's conversion rates including A/B testing, user experience improvements, and call-to-action enhancements
- Stay up-to-date on industry trends and adjust marketing strategies accordingly to maintain competitiveness
- Collaborate closely with sales and marketing teams to ensure alignment and cohesiveness in go-to-market and promotional strategies
Job Qualifications:
- Bachelor's degree in Marketing or related field
- 3+ years of experience in product marketing
- Proficiency in competitive analysis and ICP development
- Strong analytical and creative skills
- Excellent communication and collaboration abilities
- Familiarity with the latest marketing trends and strategies