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Product Marketing Manager

hace 3 meses


Bogotá, Colombia Somewhere A tiempo completo

Excited to announce that we’re hiring a Product Marketing Manager If you're passionate about refining ICPs, developing competitive analyses, and crafting compelling messaging, this role is for you. We're looking for someone analytical, creative, and up-to-date with industry trends to lead our product marketing efforts and drive success. Join us and make a difference

Job title: Product Marketing Manager

Salary range: 3000 USD

Type of contract: Independent contractor

English level: C1

Job Responsibilities:

  • Identify and refine the Ideal Customer Profile (ICP) to target marketing efforts more effectively
  • Conduct and update competitive analyses regularly to understand market trends and positioning
  • Develop messaging and content strategies that highlight the unique value propositions and differentiators of the service
  • Work on strategies to improve the website's conversion rates including A/B testing, user experience improvements, and call-to-action enhancements
  • Stay up-to-date on industry trends and adjust marketing strategies accordingly to maintain competitiveness
  • Collaborate closely with sales and marketing teams to ensure alignment and cohesiveness in go-to-market and promotional strategies

Job Qualifications:

  • Bachelor's degree in Marketing or related field
  • 3+ years of experience in product marketing
  • Proficiency in competitive analysis and ICP development
  • Strong analytical and creative skills
  • Excellent communication and collaboration abilities
  • Familiarity with the latest marketing trends and strategies