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Somos un equipo de más de 1800 personas a nivel global, motivados por ofrecer a nuestros clientes una nueva forma de pagar sus deudas con descuento y restablecer su historial. Fundada hace 14 años por graduados de Stanford, actualmente estamos presentes en seis países: México, Colombia, España, Italia, Portugal y Brasil, convirtiéndonos en un actor destacado en el panorama financiero a nivel global💜🚀
MisiónEn Bravo 🚀, estamos buscando un talentoso Marketing Acquisition Leader 😎para impulsar nuestra estrategia de crecimiento en plataformas digitales.
Lo que harás:
Dirección Estratégica de Campañas en Medios Digitales: Supervisar la planificación y ejecución de campañas publicitarias en plataformas digitales, optimizando la inversión en medios para maximizar la eficiencia y alcanzar audiencias específicas.
Gestión de Relaciones con Socios: Actuar como el principal punto de contacto para socios, garantizando una atención y apoyo adecuados para mantener relaciones sólidas y mutuamente beneficiosas, así como asegurar un flujo constante de leads de alta calidad.
Identificación de Nuevas Oportunidades de Negocio: Explorar continuamente nuevas oportunidades de colaboración y expansión, estableciendo relaciones con potenciales socios estratégicos para impulsar el crecimiento y diversificación de las fuentes de leads.
Análisis de Datos y Toma de Decisiones: Liderar el análisis del rendimiento de las iniciativas de adquisición de leads, utilizando datos y métricas clave para tomar decisiones informadas que optimicen las estrategias y tácticas de generación de leads.
Desarrollo y Gestión del Equipo: Liderar el desarrollo y la gestión del equipo de adquisición de leads, proporcionando orientación, capacitación y apoyo para impulsar el crecimiento profesional y garantizar un alto rendimiento individual y colectivo.
Relacionamiento Interno y Colaboración: Trabajar en estrecha colaboración con otros equipos de ventas y áreas funcionales para alinear estrategias, compartir conocimientos y optimizar los procesos de adquisición de leads, garantizando una ejecución integral y coherente de las iniciativas de generación de leads.
Pregrado en Marketing, Comunicación Social, Mercadeo y Publicidad, Economía, Administración de Empresas Ingeniería Industrial
Mínimo 3 años de experiencia en adquisición con experiencia liderando equipos.
¿Qué habilidades debes tener?
Conocimientos en Marketing Digital: publicidad en redes sociales, SEO, SEM y marketing de contenido.
Gestión de Campañas Publicitarias: Experiencia en la planificación, ejecución y optimización de campañas publicitarias en plataformas digitales como Google Ads, Facebook Ads, Ads, entre otras.
Analítica Web: Capacidad para analizar el comportamiento del usuario en sitios web y aplicar esos insights para mejorar la efectividad de las campañas de adquisición de leads.
Optimización de Conversiones: Experiencia en la identificación y aplicación de prácticas de optimización de conversiones para aumentar las tasas de conversión en las diferentes etapas del embudo de ventas.
