Marketing Leader

hace 3 meses

Bogotá, Colombia Gensler A tiempo completo

Marketing at Gensler is a communications-based discipline that requires a passion for storytelling and the strategic acumen to guide business development efforts. Gensler Colombia new Marketing Manager will be a vital member of the office, working directly with leadership and partnering with office and studio directors to pursue new business, while leading and mentoring a robust team.

All Gensler communicators are creative marketers with a passion for design and a strong commitment to internal client service. You will bring a superior strategic outlook and “make it happen” leadership skills, along with impeccable organization and project management. Your position requires an excellent communicator with experience in business development strategy and managing a team.

Your Role

As a Marketing Leader for our Colombia office, you will produce materials in support Gensler’s business development efforts, including writing and designing proposals, presentations, and other collateral. You are a thoughtful mentor, able to train team members in best practices while also inspiring them to be proactive in their own professional development. Marketers at Gensler also enjoy a robust global network of over 200 marketers and communicators who collaborate daily on strategies and tactics for winning new work.

As key source of knowledge and leadership for business development and communications opportunities, you will lead the department logistics, including staffing, knowledge management, opportunity tracking and reporting, and CRM efforts. You will communicate the marketing department’s efforts to office and regional leadership and ensures both project data and client relationship information is tracked and reported appropriately, while overseeing and controlling the quality of marketing collateral.

What You Will Do

Marketing Leader are responsible for project-level success of office marketing efforts, including:

Clear and constant communication with business development leaders, weekly BD meeting/reporting (via Salesforce) with office leadership and senior staff Knows firm portfolio in detail, understands practice area capabilities, actively seeks out firm's best practices for use in local efforts Conducts internal and external research on new opportunities, prospective clients, and practice areas Leads strategy/kickoff meetings with BD champions Creates pitch strategy/budget with BD champions including research, network mapping, tasks/milestones, reviews, etc. Research targets, internal relationships, company history, market position Delivers on a win strategy throughout the business development process, and manages marketing initiatives through close out Concept/write/design new material and collateral, as needed Acts as point-person for Firmwide communications-related projects Seeks out and implements process and content improvements Coaches team and peers on new ideas Maintains consistency of marketing deliverables, alignment with firm brand program, participates in design reviews with FW marketing team. Helps others learn Gensler brand standards. Maintains resources & information systems: ordering materials, updating project documentation, resumes, image libraries, etc.

Your Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or adjacent field 10+ years of professional experience in a B2B marketing role. Desired experience in an architecture, design, engineering, construction, or industry-related firm. Strong graphic design sensibility and written/verbal communication skills Experience managing significant marketing projects independently, working closely with senior staff and leadership on marketing initiatives Experience strategically partnering and supporting senior staff on business-critical projects Self-motivator with strong organizational and intra-personal skills; a great collaborator Fluent in InDesign and Microsoft Office. Familiarity with another Adobe Creative Suite software, and Salesforce, or any related CRM software is a plus

Ideal Candidate Profile

Forward-thinking, strategic partner to our senior leadership Client-centric Clear communicator Graceful under pressure Attentive to detail Self-starter Collaborative

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions and hackathons, to “Well-being Week,” our offices reflect our teams’ diverse interests.


As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.

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