Senior Marketing Manager

hace 2 meses

Bogotá, Colombia Pearl A tiempo completo

About Pearl:

Pearl connects top talent from around the world with US and EU-based startups that care about finding sharp and hungry talent they can grow with long-term. We provide candidates who pass our vetting process with exclusive upskilling opportunities that enable them to get promoted faster in their new roles. We only work with employers looking to make full-time hires they can continuously mentor and promote.

About the Role:Role:  Senior Marketing Manager
Work schedule: Full Time | 40 hours per week | Monday to Friday | Pacific Time
Type of Contract: Independent Contractor
Salary Range: up to 2,000 USD per month

About the Role:

Due to rapid growth, they are looking for a Senior Marketing Manager to join their team. This person will be responsible for the overall strategy and execution of marketing efforts for our client’s product. The Senior Marketing Manager will be a very good marketing-driven project manager who will oversee and glue together the different marketing functions while coordinating with individual contributors for certain responsibilities.

The Senior Marketing Manager will be working closely with the CEO and Founder while interfacing with members of various functions in the organization. 

Duties and Responsibilities:

  • Growth & Acquisition:
    • Develop and execute strategies to acquire residential remodeling contractors (ICP) as leads.
    • Discover and optimize the most profitable marketing channels for lead generation.
    • Decrease cost of acquisition while achieving rapid lead growth.
  • Content Marketing & Social Media:
    • Develop and manage SEO, influencer/affiliate marketing, and social media channels.
    • Grow and leverage the Facebook community for lead generation.
    • Produce engaging and informative written content in English to promote product value.
    • Utilize social media for customer acquisition and SEO optimization (keywords, backlinks, etc.).
  • Marketing Optimization & Analytics:
    • Run A/B tests to identify effective marketing strategies.
    • Measure and analyze marketing initiatives to maximize impact with limited resources.
    • Utilize marketing technology tools (HubSpot, Meta/Google Ads, Google Analytics, etc.) to track and optimize campaigns.
  • Internal Collaboration:
    • Assist product and sales teams with marketing collateral, campaigns, and other support.

Requirements

  • Marketing Mastermind: Strong understanding of various marketing channels (SEO, influencer marketing, etc.).
  • Product Champion: Understands the value of product-led SaaS and has experience selling it.
  • Excellent Communicator: Possesses excellent written and verbal English skills. Proven ability in copywriting.
  • Tech wiz with a growth mindset: Uses technology to improve efficiency and constantly seeks ways to optimize.
  • Channel Builder: Thrives on building and optimizing marketing channels from scratch.
  • Problem-solving Ninja: Proactively finds solutions and removes roadblocks.
  • Startup Rockstar: Motivated by the startup environment and is ready to jump in and get things done.
  • Data Driven: Suggests solutions based on data and analytics, and is no stranger to creating dashboards and reports to support their proposals.

Benefits

  • Fully Remote Role
  • Collaborate with great minds who have worked with companies like Apple and Tesla
  • Avenues for career progression and development, potential to advance into leadership roles

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