Andean Go to Market Manager

hace 2 meses

Bogotá, Colombia PepsiCo A tiempo completo
Overview

We Are PepsiCo Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. PepsiCo has recognized brands such as DETODITO, TROPICANA, CHEESE TRIS, CONCORDIA, PLATANITOS, KCHITOS, among others.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. Know more: PepsiCoJobs Join PepsiCo, dare for better. 

Responsibilities

The Opportunity

The main objective is to develop and execute effective strategies to take our portfolio through contact channels to the market. Its purpose is to ensure launch success, maximize market adoption, and exceed sales and engagement goals. The scope of this role includes deeply understanding the target market, defining the value proposition, managing the customer relationship, coordinating marketing and sales activities, and analyzing data to optimize the market strategy.

Your Impact

As Andean Go To Market Manager your scope would consist of:

GTM Strategy Development: Define and articulate the contact strategy through the different channels including market segmentation, portfolio positioning and execution standards. Planning and Alignment: Align detailed plans to strengthen the service through our commercial team, ensuring coordination between the marketing, sales and operations teams. Market and Competition Analysis: Conduct continuous market and competition analysis to identify opportunities and threats, and adjust the GTM strategy accordingly. Commercial Area Relationship Management: Build and maintain lasting relationships with the commercial areas of each market, addressing their needs and providing insights to improve the contact and service strategy. Collaboration with Multidisciplinary Teams: Work closely with marketing, sales, operations and other teams to ensure alignment and effective execution of the GTM strategy. Measurement and Analysis of Results: Establish KPIs and measure the success of the launch and GTM activities, using data to inform future decisions. Budget and Financial Management: Manage the budget assigned for GTM activities, ensuring a positive return on investment and balance of the cost of serving for each channel. Adaptation and Optimization: Monitor market performance and trends, and adapt the GTM strategy to optimize impact and effectiveness. Transformation and Digitalization: Ensure the correct implementation of the digital model through a GTM strategy aimed at market development and market share gain, in order to achieve efficiencies and positive margins for the business in the medium and long term. Reports and Presentations: Prepare regular reports and presentations to keep stakeholders informed about the progress and results of GTM activities. Qualifications

Who Are We Looking For?

Graduated in areas of Business Administration, Economics or Finance. Fluent English Knowledge and integrated management of the mass market. Development and Implementation of Strategies Decision making through data Driven by results Effective negotiation and communication skills.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.

• Internal digital platforms that promote self-learning.

• Development programs according to Leadership skills.

• Specialized training according to the role.

• Learning experiences with internal and external providers.

• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

• Financial wellness programs that will help you reach your goals in all stages of life.

• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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