Digital Marketing Performance Strategist
hace 3 días
We are seeking a highly skilled Digital Marketing Performance Strategist to join our team in Teleperformance Deutschland. As a key member of our digital marketing department, you will be responsible for managing and optimizing the brand's digital campaigns in assigned countries.
About You- An expert in campaign performance, skilled in coordinating, monitoring, and reporting the performance of paid campaigns on platforms such as Meta (Facebook and Instagram), Google Ads, TikTok, LinkedIn, and others.
- A Google Tag Manager Specialist, proficient in implementing and managing tags to effectively track user behavior and campaign performance.
- A data management pro, experienced in managing databases with SQL Server, creating dashboards using Power BI, and leveraging tools like Python and RPA.
- A data-driven strategist, adept at analyzing data to uncover opportunities for optimization and improve digital marketing strategies.
- A collaborative goal-setter, works closely with multiple teams to define objectives, KPIs, and success metrics for assigned markets.
- A results communicator, develops reports and dashboards to effectively present insights and results to stakeholders.
- You will work closely with cross-functional teams to develop and implement digital marketing strategies that drive business growth and revenue.
- Monitor and analyze campaign performance data to identify trends and areas for improvement.
- Develop and maintain relationships with internal stakeholders to ensure alignment and effective communication.
- Stay up-to-date with the latest industry trends and best practices in digital marketing.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 2 years of experience in digital marketing, preferably in a role focused on performance optimization.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Proficiency in Google Tag Manager, Google Analytics, Power BI, Python, and SQL Server.
- A competitive salary of €55,000 - €65,000 per year, depending on experience.
- Ongoing training and professional development opportunities to enhance your skills and career prospects.
- A dynamic and supportive work environment, with a focus on collaboration and innovation.
- A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
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