Digital Experience Strategist

hace 1 semana

Bogotá, Bogotá D.E., Colombia The Global Talent Co. A tiempo completo
DIGITAL SPECIALIST - UX

Full-time (40-Hours Per Week), Remote

About Us:

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

This role is with a fast-growing e-commerce brand that's redefining customer experiences in the digital landscape. They are on the brink of launching a brand-new website and developing an innovative loyalty program, with a clear focus on customer satisfaction, loyalty, and conversion through creative online solutions.

About this role:

We are seeking portfolios that demonstrate expertise in user experience, adaptability, and an out-of-the-box approach to website management. The ideal candidate will be a creative and strategic thinker with a passion for optimizing customer journeys and driving engaging digital experiences.

Key Responsibilities:

  • Strategic Planning: Collaborate with cross-functional teams to develop a top-tier customer experience strategy for the upcoming website launch. Provide recommendations to boost conversion rates, customer satisfaction, and loyalty.
  • Website Management: Oversee the customer experience post-launch, ensuring website performance aligns with brand standards and contributes to overall brand equity. Monitor and analyze performance metrics to identify opportunities for improvement.
  • Ensure Branding Alignment: Ensure that the website consistently reflects branding guidelines, enhancing the brand's online presence and equity through a cohesive and engaging experience.
  • Content Strategy Development: Develop and manage the website's content strategy, ensuring the placement of high-quality, relevant content. Collaborate with content creators to align content with business goals and customer engagement strategies.
  • Customer Journey Optimization: Map and optimize the end-to-end customer journey, focusing on improving engagement and conversion rates by implementing best practices and innovative solutions.
  • Loyalty Program Development: Assist in the creation and implementation of a new customer loyalty program aimed at increasing customer retention and lifetime value.
  • Project Management: Support the project management of the new website build, coordinating with external development teams to ensure timely and successful project completion.

Qualifications:

  • Bachelor's degree in Marketing, Business, Digital Marketing, or a related field, or equivalent experience.
  • 3+ years of experience in website management, user experience strategy, or digital marketing, preferably with Shopify.
  • Strong understanding of user experience best practices and customer journey mapping.
  • Experience in content strategy, working with creative teams to produce engaging website content.
  • Proven track record of managing and optimizing website performance to increase engagement and conversions.
  • Experience in maintaining brand consistency across all digital touchpoints.
  • Strong analytical skills for tracking performance metrics and making data-driven improvements.
  • Excellent communication skills and ability to work collaboratively across teams.
  • Experience in project management, especially with website development projects.

At The Global Talent Co. , our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

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