Marketing and Community Strategist

hace 4 semanas


Bogotá, Bogotá D.E., Colombia Bruntwork A tiempo completo

Job Title: Marketing and Community Strategist

Job Summary: We are seeking a highly skilled Marketing and Community Strategist to join our team at Bruntwork. As a Marketing and Community Strategist, you will be responsible for developing and implementing comprehensive social media strategies for both our digital planner and podcast across various platforms.

Key Responsibilities:

  • Develop and implement comprehensive social media strategies for both the digital planner and podcast across various platforms.
  • Craft engaging, data-driven content calendars that resonate with target audiences, spark conversations, and ultimately drive sales and podcast subscriptions.
  • Actively engage with our audience through comments, direct messages, and other channels, fostering a positive and supportive online community.
  • Manage and publish high-quality content, including captivating captions, eye-catching visuals, informative blog posts, and interactive polls/quizzes.
  • Stay ahead of the curve by actively researching and implementing the latest social media trends and best practices.
  • Utilize social media analytics tools to track campaign performance, identify audience demographics and preferences, and optimize strategies for maximum impact.
  • Generate insightful reports to measure the success of social media campaigns and inform future strategies.
  • Collaborate with the podcast team to develop creative content ideas that enhance listenership and audience engagement.
  • Research, identify, and secure compelling podcast guests to expand the show's reach and attract new listeners.
  • Manage podcast production tasks, such as scheduling interviews, editing transcripts, and promoting new episodes cross social media platforms.
  • Ensure consistent brand messaging and voice across all social media platforms and podcast content.
  • Foster positive brand communities through proactive engagement with followers and podcast listeners.
  • Develop and implement strategies to increase brand awareness and build strong brand loyalty.

Requirements:

  • Minimum 3-5 years of experience in social media marketing and community engagement.
  • Proven track record of developing and implementing successful social media campaigns that achieve measurable results.
  • Strong understanding of social media algorithms and analytics.
  • Expertise in social media management tools (e.g., Hootsuite, Sprout Social).
  • A passion for podcasts and a deep understanding of the podcasting landscape (e.g., production, promotion, audience engagement).
  • Excellent written and verbal communication skills with the ability to craft persuasive and engaging content.
  • Data-driven mindset with a strong analytical skillset.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines efficiently.
  • Highly organized and detail-oriented.


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