Product Marketing Strategist

hace 1 mes

Bogotá, Bogotá D.E., Colombia Dialectica A tiempo completo

About the Role

We are seeking a results-driven Product Marketing Specialist to join our Global Marketing team at Dialectica.

This is an exceptional opportunity for a tech-savvy individual to drive business growth through targeted marketing strategies and contribute significantly to the collective advancement of society.

As a Product Marketing Specialist, you will be instrumental in developing and executing strategic product marketing programs for our solutions targeting different client segments.

The ideal candidate possesses a deep understanding of B2B marketing, Growth Marketing dynamics, and is passionate about driving business growth through targeted marketing strategies.

Responsibilities

  • Create compelling and targeted marketing collateral, including product messaging, landing pages, blog posts, case studies, product videos, and email campaigns.
  • Partner with the sales team to execute on go-to-market strategies, ensuring successful product launches and customer expansion.
  • Collaborate cross-functionally with leadership, commercial leads, and product, to align product marketing plans with overall business objectives.
  • Conduct thorough market research to inform product position, and messaging.
  • Communicate the value proposition of our solutions internally to commercial teams. Develop, maintain and distribute sales assets and collateral that improve and facilitate the business development efforts throughout the sales cycle.
  • Establish and maintain a thought leadership presence in the industry by contributing to industry forums, writing thought leadership pieces, and participating in relevant events.

Requirements

  • 5-10 years of marketing, product marketing, journalism or thought leadership experience
  • Proven experience in B2B product marketing, with a track record of successful product launches and revenue growth.
  • Strong analytical and research skills to understand market dynamics and customer needs.
  • Advanced knowledge of marketing automation.
  • Familiarity with digital marketing strategies and tools, including SEO, SEM, and email marketing.
  • Exceptional written and verbal communication skills, with the ability to create impactful marketing content.
  • Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines.
  • Previous experience in information services or consulting is preferred.
  • Advanced degrees or product marketing certifications are a plus.

Estimated Salary Range: $80,000 - $110,000 per year

Benefits

  • Be part of a creative, entrepreneurial and fast-paced workplace guided by the values of transparency, diversity, quality, caring, teamwork, ownership, leadership, and constant improvement
  • Learning and Development opportunities
  • Sponsored health and wellbeing and team bonding activities
  • Work in a collaborative, and diverse hub in the heart of Athens

We welcome candidates with different experiences and backgrounds. If you're looking for a challenging role that allows you to grow professionally and personally, please apply.

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