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Digital Marketing Data Strategist

hace 2 meses

Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo

Job Title: Digital Marketing Data Strategist

Job Summary:
Publicis Groupe is seeking an experienced Digital Marketing Data Strategist to join our team. The ideal candidate will have a passion for data-driven advertising and insights, with a strong background in digital advertising and experience managing online display, video, and mobile campaigns.

Key Responsibilities:

  • Develop and implement data strategies for advertising clients, communicating technical concepts to non-technical audiences
  • Work with Data Management Platform (DMP) partners to onboard client data and leverage data for campaign optimizations
  • Extract insights from data and communicate results to clients, sharing audience analytics reports when available
  • Collaborate with internal teams to develop client-facing materials, including data presentations and audience performance reports
  • Stay up-to-date with industry trends and emerging technologies, attending training sessions with various vendors

Requirements:
  • 3-5 years of experience in digital advertising, with hands-on knowledge of DSPs, CDPs, and Ad Tech platforms
  • Strong analytical skills, technical know-how, and strategic thinking
  • Excellent interpersonal, verbal, and written communications skills
  • Proficiency in Microsoft Office solutions

About Publicis Groupe:
Publicis Groupe is the largest global communications group, with a talent powerhouse of over 1,700 passionate employees in LATAM. We make sure to hire, boost, and develop the best people worldwide to deliver outstanding work for our most prominent clients. If you're a risk-taker who loves developing intrepid ideas, we're the place for you.