Digital Marketing Strategist
hace 1 día
We are seeking an experienced Digital Marketing Strategist to join our team at Capgemini. As a key member of our digital marketing team, you will be responsible for developing and implementing SEO strategies to improve website visibility, rank, and performance in search engines.
Key Responsibilities:
- Plan and implement comprehensive SEO strategies to enhance website visibility and drive organic traffic.
- Conduct thorough keyword research and competitor analysis to identify opportunities for improvement.
- Oversee conversion testing on the web page through A/B and multivariate testing to optimize user experience and engagement.
- Collaborate with IT and analytics teams to implement technical SEO updates and analyze data to inform future SEO strategy.
Requirements:
- Minimum 3-6 years of experience in digital marketing, preferably in SEO and content creation.
- Strong understanding of Google's web crawling process and ability to identify optimization opportunities.
- Experience with A/B and multivariate testing to drive business outcomes.
- Proficiency in SEO tools such as BrightEdge, Screaming Frog, and Google Analytics.
What We Offer:
- Competitive salary: $80,000 - $110,000 per year (based on experience).
- Comprehensive benefits package including health insurance, pension plan, and paid time off.
- Opportunities for career development and training within a globally renowned company.
- Dynamic and inclusive work culture with flexible work arrangements.
- Private health insurance, pension plan, and paid time off.
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