Digital Marketing Strategist
hace 3 semanas
Job Title: Digital Marketing Strategist
Company Overview: Bruntwork is a dynamic marketing team dedicated to driving measurable results for our clients.
We are a remote company based in Canada, and we're looking for a skilled Digital Marketing Strategist with expertise in Google Ads and Meta Ads (Facebook & Instagram) to join our team.
About the Role:
We offer a competitive salary of $70,000 - $90,000 per year, depending on experience.
Job Description: As a Digital Marketing Strategist, you will be responsible for planning, executing, and optimizing Google Ads campaigns, with a primary focus on SEM. You will also manage campaigns across other Google Ads products such as Shopping, Performance Max (PMAX), and Demand Generation.
You will perform keyword research, ad copywriting, and audience targeting to improve campaign performance. You will monitor and adjust bids and budgets to maximize ROI.
Additionally, you will create and manage ad campaigns on Facebook and Instagram. You will collaborate with the creative team to develop engaging ad creatives. You will optimize targeting, placements, and budgets to improve ad performance.
You will analyze and report on campaign metrics and make data-driven adjustments.
Requirements:
- Google Ads Expertise: Extensive experience with SEM and additional Google Ads platforms like Shopping, PMAX, and Demand Generation.
- Social Media Ads: Proven success in managing Facebook and Instagram advertising campaigns.
- Creative Collaboration: Basic proficiency in tools like Photoshop, Illustrator, or equivalent for creating mock-ups.
- Data-Driven: Strong analytical skills and experience with reporting tools to optimize campaigns.
Preferred Skills: Familiarity with other advertising platforms like TikTok Ads, LinkedIn Ads, or Pinterest Ads. Experience with Google Analytics, Tag Manager, and conversion tracking setup. Basic understanding of ad copywriting principles and A/B testing.
Benefits: We offer a dynamic work environment, opportunities for professional growth and development, and a competitive salary package.
Contact Information: Please submit your application through our website. We look forward to hearing from you
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