E-Commerce Optimization Specialist for Conversion Growth

hace 2 semanas


Medellín, Antioquia, Colombia Hustler Marketing A tiempo completo
About the Role

The Conversion Rate Optimization Expert is a crucial member of our team, responsible for enhancing the performance of our clients' websites through data-driven strategies that maximize conversion rates.

This role plays a key role in analyzing user behavior, identifying optimization opportunities, and implementing changes to improve overall site performance. You will collaborate closely with copywriters, designers, web developers, and other team members to drive measurable growth for our clients.

Key Responsibilities
  • Developing tailored, data-driven backend CRO strategies for our agency's clients to enhance their website performance and maximize conversion rates
  • Performing thorough brand audits of clients' websites to identify areas for improvement
  • Conducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization
  • Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implemented
  • Optimizing brands' landing and product pages, checkout flows, and overall website architecture
  • Collaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points
Requirements
  • A minimum of 3 years of experience in the CRO field
  • Proven experience in a similar CRO role, specifically within the e-commerce industry
  • A proven track record of improving conversion rates for e-commerce clients
  • Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com as well as excellent data analysis skills to provide actionable insights to our clients
  • A strong understanding of UX/UI principles and how they affect conversion rates
  • A demonstrated ability to run A/B and multivariate tests from start to finish
  • Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user's experience
What We Offer
  • An estimated salary of $80,000 per year
  • A full-time commitment while overlapping with our standard office hours (10:00 AM to 6:00 PM UK time)
  • A 30-day notice period of one calendar month
  • A stable internet connection and a laptop or PC


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