E-commerce Conversion Rate Optimization Specialist

hace 1 día


Medellín, Antioquia, Colombia Hustler Marketing A tiempo completo
Unlock the Power of Data-Driven Growth

Hustler Marketing is seeking a highly skilled E-commerce Conversion Rate Optimization Specialist to join our team. In this role, you will play a key part in driving measurable growth for our clients by leveraging data-driven insights to optimize their online presence, enhance user experiences, and ultimately increase conversion rates across their e-commerce platforms.

About the Role

The Conversion Rate Optimization Expert position includes:

  • Developing and implementing tailored, data-driven backend CRO strategies for our agency's clients to enhance their website performance and maximize conversion rates
  • Performing thorough brand audits of clients' websites to identify areas for improvement
  • Conducting in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization
  • Designing, executing, and managing A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implemented
  • Optimizing brands' landing and product pages, checkout flows, and overall website architecture
  • Collaborating closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points
Requirements

To be successful in this role, you will need:

  • A minimum of 3 years of experience in the CRO field
  • Proven experience in a similar CRO role, specifically within the e-commerce industry
  • A proven track record of improving conversion rates for e-commerce clients
  • Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com as well as excellent data analysis skills to provide actionable insights to our clients
  • A strong understanding of UX/UI principles and how they affect conversion rates
  • A demonstrated ability to run A/B and multivariate tests from start to finish
  • Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user's experience
Salary Information

We offer a competitive salary of $80,000 per annum, paid in USD. This figure may vary based on location and other factors.



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