Digital Media Strategist
hace 2 semanas
Salary: $80,000 to $100,000 per year. Our compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
Job Overview:
As a Paid Media Strategist at Launch Potato, you will contribute to and eventually own our Native media buying efforts for multiple brands within our portfolio of companies. You will be responsible for planning, strategizing, launching, and scaling campaigns across platforms and verticals using various ad formats.
Key Responsibilities:
- Tactically plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats
- Manage high-budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more
- Research, identify, and establish new traffic source opportunities and new ad networks (i.e., MediaGo, MGID, etc.)
- Design compelling ad creatives and winning copy to target specific audiences with a focus on direct-response tactics/strategies
- Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and margin
Requirements:
- 4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority)
- Possess a deep understanding of direct-response marketing principles and know how to create winning ads to drive engagement
- In-depth knowledge of Native tools and best practices
- Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) with the ability to analyze large sets of data independently
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