Media Services Manager

hace 2 semanas

Bogotá, Bogotá D.E., Colombia Anthology Inc A tiempo completo
Job Title: Media Services Manager

At Anthology Inc, we're seeking a highly skilled Media Services Manager to join our Marketing and Media delivery team. As a key member of our team, you'll be responsible for executing and managing paid media campaigns on behalf of our university clients.

Key Responsibilities:
  • Support the execution of lead generation solutions across various media channels, including digital channels such as Paid Search, Paid Social, and Display.
  • Manage day-to-day media buying processes, optimizations, and vendor relationships for multiple select customers.
  • Assist in managing customer budgets and media billing, tracking spending and any changes in budget.
  • Monitor ad campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, optimizing, and troubleshooting campaigns across media channels.
  • Track reporting metrics and KPIs to ensure effectiveness of media services, bringing forward insights, results, and suggesting optimizations to ensure deliverables meet or exceed customer objectives and success measures.
  • Work cross-functionally with other teams to ensure execution of media campaigns and tracking of KPIs/performance metrics.
Requirements:
  • Bachelor's degree in marketing, business, or related field or equivalent experience.
  • 5-8 years of media buying/planning experience in an agency or in-house marketing department with a focus on digital media.
  • Strong working knowledge of media self-serve ad platforms and performance tools, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and Google Analytics.
  • Experience with B2C marketing campaigns with varying objectives, including awareness, lead generation, demand generation, and remarketing.
  • Fluent understanding of all aspects of paid media advertising, media strategy, and standard KPI measurements.
  • Strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations.
Preferred Qualifications:
  • Experience in higher education industry.
  • Basic understanding of CRM, Marketing Automation, and Data Analysis tools and reporting.
  • Current certifications in Google Search Ads and Facebook Ads Media Buying or willingness to get certified.

Anthology Inc is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

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