Digital Marketing Product Lead
hace 3 días
A competitive salary of $120,000 per annum is offered for this role in the US.
At AgileEngine, we are seeking an experienced Digital Marketing Product Lead to join our team. This role will focus on developing and implementing lead generation strategies across various digital platforms, including social media, search engines, and email marketing.
The ideal candidate will have 4+ years of experience in product management roles, with a proven track record in digital marketing and lead generation, preferably within the beauty or wellness industry. They will possess strong knowledge of CRM systems and marketing automation tools, as well as proficiency in using social media platforms and search engines for lead generation.
Key responsibilities include developing and communicating product vision and roadmap with a focus on automated lead gen solutions (APIs), acting as the primary liaison between business stakeholders and the development team, ensuring alignment of development efforts with business objectives, and overseeing the full product lifecycle from ideation to delivery.
The successful candidate will also define user stories, acceptance criteria, and feature requirements based on a deep understanding of the business need, mitigate roadblocks to maintain product velocity, and stay accountable for the continued operational integrity of the product.
This role requires excellent analytical skills with the ability to interpret data and make data-driven decisions, as well as excellent communication and collaboration skills to work effectively with cross-functional teams.
AgileEngine offers a dynamic and challenging environment where you can learn and experiment every day, along with opportunities for professional growth and development.
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